Digital Marketing Leader

This is a fully remote position, open to applicants in Arizona, +14 more states.

📋 Description

• Take ownership and implement WeLink's marketing strategy across consumer, community, and government-funded initiatives.

• Create comprehensive marketing plans, budgets, timelines, and KPIs to support market expansion, enhance brand awareness, generate leads, and grow subscriber numbers.

• Identify avenues to connect with target audiences, boost customer acquisition, and enhance marketing effectiveness.

• Oversee paid digital advertising efforts across Google, Meta, and other relevant platforms.

• Develop and evaluate audience targeting, geographic targeting, creative content, messaging, and promotional strategies.

• Monitor and optimize cost per lead (CPL), customer acquisition cost (CAC), conversion rates, and return on investment (ROI).

• Utilize campaign data, customer insights, and market trends to refine and scale successful initiatives.

• Collaborate with sales and operations teams to enhance lead management, conversion rates, and customer acquisition processes.

• Enhance landing pages, website messaging, user experience, and conversion pathways.

• Direct SEO initiatives and investigate AI-driven search, AEO, and GEO opportunities.

• Track website analytics, traffic sources, user behavior, and conversion performance.

• Lead marketing strategy and execution for the Los Angeles County Broadband Network and other market expansion projects.

• Coordinate integrated local campaigns, direct mail, outdoor advertising, community events, and neighborhood outreach.

• Develop local subscriber acquisition strategies, promotional messaging, and campaign materials.

• Cultivate relationships with community organizations, local partners, and project stakeholders.

• Plan and promote community events, manage logistics, and implement lead follow-up strategies.

• Oversee marketing budgets, advertising expenditures, vendor relationships, and campaign production schedules.

• Obtain vendor quotes, coordinate deliverables, review invoices, and track spending.

• Maintain campaign plans, creative assets, marketing calendars, and project documentation.

• Establish and uphold marketing KPIs.

• Assess digital and offline channel performance and provide actionable recommendations.

• Prepare performance updates and strategic recommendations for company leadership.

• Report directly to the CEO.

⛳️ Requirements

• Proven experience in leading digital marketing strategies and executing campaigns that yield measurable business outcomes.

• In-depth knowledge of paid advertising platforms, especially Google Ads and Meta Ads.

• Familiarity with SEO, website optimization, landing pages, analytics, and conversion rate optimization.

• Capability to interpret marketing data, assess campaign effectiveness, and make decisions based on data.

• Strong understanding of customer acquisition, lead generation, audience targeting, and performance marketing.

• Experience in managing marketing budgets, external vendors, creative resources, and multiple projects concurrently.

• Exceptional communication, project management, and cross-functional collaboration skills.

• A blend of strategic thinking and hands-on execution ability.

• Proficiency in the full Adobe Creative Suite and Google Suite tools.

🏝️ Benefits

• Medical insurance, including an employer HSA contribution.

• Dental and vision insurance.

• Short-term and long-term disability coverage.

• 401(k) with company match.

• Paid time off (PTO).

• Flexibility to work remotely from the following states: Arizona, California, Colorado, Florida, Georgia, Massachusetts, Nevada, New York, Ohio, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia.