This is a fully remote position, open to applicants in South Korea.

📋 Description

• Implement local digital marketing initiatives aligned with regional strategies, business goals, target demographics, budget constraints, and timelines.

• Tailor regional campaigns to suit the preferences, trends, language, culture, and platform dynamics of Korean customers.

• Create and enhance Korean-language email and EDM content, focusing on subject lines, messaging, and segmentation strategies.

• Localize industry news, white papers, technical documents, educational materials, standards-related content, and thought leadership pieces.

• Modify headlines, calls to action, campaign messages, and promotional text for a Korean audience.

• Oversee and improve paid digital advertising campaigns, including on Naver and relevant Korean social media platforms.

• Assist in the localization of websites, landing pages, and social/digital content.

• Collaborate with internal teams, agencies, designers, and external partners.

• Track campaign performance metrics such as impressions, CTR, CPC, CPL, conversion rates, lead volume, and ROI/ROAS.

• Conduct A/B testing on creatives, messaging, target audiences, channels, and landing pages.

• Deliver local market insights, competitor analysis, and strategic recommendations to the Marketing Lead.

• Compile regular reports on campaign performance with practical recommendations.

⛳️ Requirements

• Proficient in Korean at a native level, with strong written and verbal English skills.

• Experience in professional Korean copywriting, content marketing, or localization.

• Capability to adapt marketing content creatively rather than translating it word-for-word.

• Recent and substantial experience in marketing to Korean audiences is highly preferred.

• Familiarity with Naver and paid media is preferred.

• Background in B2B or technical marketing is preferred, particularly in sectors such as electronics, manufacturing, SaaS, standards, or associations.

• Physical presence in Korea is not required.