Digital Customer Engagement, eCommerce Specialist

This is a fully remote position, open to applicants in China.

📋 Description

• Utilize AI, digital marketing tools, and social media to enhance the effective coverage of long-tail and low-frequency customers, increasing customer engagement and business visibility.

• Employ data analytics tools to analyze customer transaction history, purchase frequency, product mix, interaction, and behavioral data.

• Identify new customers, emerging demands, cross-selling opportunities, and potential business avenues through customer segmentation, purchasing trends, and needs assessment.

• Transform data insights into actionable customer outreach and conversion strategies.

• Recognize dormant and at-risk customers, analyze purchasing behaviors and reasons for attrition, and develop strategies for customer reactivation, restocking reminders, repeat purchases, and retention.

• Drive customer acquisition, conversion, and repurchase for the Online Store.

• Explore collaboration opportunities with third-party procurement platforms, customer purchasing systems, and other digital channels to enhance customer purchasing convenience and loyalty.

• Investigate the application of AI in customer segmentation, attrition prediction, product recommendations, opportunity identification, and automated outreach.

• Continuously optimize the customer journey and sales workflow.

⛳️ Requirements

• Bachelor's degree or higher in marketing, e-commerce, business management, bioinformatics, chemistry, or a related field is preferred.

• Over 3 years of experience in digital marketing, B2B e-commerce, customer operations, analytical instruments, or chromatography consumables marketing is an advantage.

• Strong data analysis and customer insight skills, capable of using Excel, Power BI, or other data analysis tools to analyze customer transaction and behavior data, transforming insights into customer segmentation, opportunity identification, activation, and retention actions.

• Familiarity with CRM, marketing automation, enterprise WeChat, social media, e-commerce platforms, or digital analytics tools; experience with Salesforce, Power BI, or similar is a plus.

• A strong interest and practical ability in AI and digital customer operations, with experience in customer segmentation, intelligent recommendations, attrition prediction, or automated marketing being advantageous.

• Excellent cross-departmental collaboration and bilingual communication skills in Chinese and English, with a proactive attitude towards learning and exploring new technologies, capable of independently driving projects while effectively cooperating with cross-functional teams.

• Travel Required: 10% of the Time

🏝️ Benefits

• Pay and benefit information by country is available at https://careers.agilent.com/locations

• Full-time weekly schedule

• Day shift