Digital Category Merchandiser – HVAC

This is a fully remote position, open to applicants in United States.

📋 Description

• Enhance the online shopping experience by improving product presentation to boost sales and profitability.

• Work collaboratively with vendors, marketing, and IT to create shopping experiences for designated HVAC categories and brands.

• Utilize data analytics to curate product assortments.

• Drive traffic to assigned categories through Marketing and SEO efforts.

• Meet monthly revenue and profit targets for designated categories.

• Conduct competitive analysis and monitor sales performance to inform strategy.

• Oversee HVAC-related categories and brands on Ferguson.com.

• Improve brand representation on the site through data-driven insights.

• Formulate and implement brand pricing strategies while keeping an eye on the competitive landscape.

• Ensure profitability and revenue targets, as well as MGP goals, for categories.

• Collaborate with Category Management, Operations, Sales Associates, and Marketing teams.

• Improve omnichannel shopping experiences to enhance conversion rates and reduce bounce rates.

• Develop product strategies and campaigns tailored for various customer segments.

• Coordinate promotions and optimize marketing initiatives.

• Create and enhance landing pages based on marketing analytics.

• Advise the data team to maintain accuracy in product information.

• Monitor inventory, product discontinuations, price adjustments, and new product introductions.

• Conduct gap analyses for areas performing below expectations.

• Resolve issues related to data, vendor management, and marketing efforts.

• Hold weekly/monthly meetings with category contacts to discuss strategy and performance.

⛳️ Requirements

• Bachelor's Degree or equivalent experience in Marketing, Business, or a related field, or at least 3 years of proven experience in the eCommerce sector.

• Excellent communication skills, both written and verbal, in professional settings, with the ability to work independently.

• Preferred knowledge of HVAC categories or manufacturers.

• Proficient in current SEO and SEM best practices.

• Familiarity with tools such as Excel, Outlook, Salesforce, Google Analytics, Power BI, and other merchandising software.

• Understanding of conversion rates, return rates, marketing efficiency, AOV, and other digital commerce KPIs.

• Customer-focused mindset to address complex business/user challenges.

• Experience in utilizing and analyzing data to drive business results.

• Strong performance-oriented approach to achieving outcomes and results.

• Self-starter capable of motivating and empowering a cross-functional team.

🏝️ Benefits

• Health insurance

• Dental insurance

• Vision insurance

• Paid time off

• Life insurance

• 401(k) with company match

• Mental health coverage

• Gender-affirming benefits

• Family building benefits

• Paid parental leave

• Associate discounts

• Community involvement opportunities

• Eligibility for Bonus or Incentive Plans

• Remote or hybrid work options in line with company policy