Digital Analytics Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Create, implement, and deliver contemporary digital measurement and data solutions for clients.

• Oversee and manage digital analytics platforms, event tracking systems, customer data platforms, and data pipelines.

• Drive marketing measurement and advanced analytics projects.

• Collaborate with marketing teams, engineers, and data stakeholders.

• Guarantee dependable, scalable, and precise data collection across web and mobile platforms.

• Develop robust analytics solutions and comprehensive technical documentation.

• Convert business and marketing requirements into scalable tracking and measurement structures.

• Clearly convey technical measurement concepts to both technical teams and marketing stakeholders.

• Tackle intricate technical tracking and measurement challenges.

• Adapt to the evolving needs of teams and clients in a dynamic, collaborative environment.

⛳️ Requirements

• Extensive experience with Google Analytics (GA4) and Google Tag Manager (GTM).

• Significant experience in designing and implementing data layers and event tracking frameworks.

• Exceptional verbal and written communication skills in English.

• Experience in integrating analytics and marketing data into data warehouses and BI tools (preferred).

• Background in constructing analytics data pipelines and transformations using tools like dbt or similar frameworks (preferred).

• Knowledge of identity stitching and user identity frameworks across web, mobile, and backend systems (preferred).

• Experience in the Digital Commerce sector, including tracking shopping carts, checkout flows, and conversion funnels (preferred).

• Familiarity with cloud platforms such as Google Cloud Platform or AWS (preferred).

• Experience with Mobile Measurement Platforms such as AppsFlyer, Adjust, Branch, Kochava, or Singular (preferred).

• Located in India.

• Comfortable working as a freelancer or contractor.

• Fluent in English and at ease in an English-speaking environment.

🏝️ Benefits

• Freelance or contractor working arrangement.

• Hourly rate in USD (specific amount not mentioned).

• Opportunity to work remotely from India.