Digital Analytics Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Design, develop, and deliver cutting-edge digital measurement and data solutions for clients.

• Implement and oversee digital analytics platforms, event tracking systems, customer data platforms, and data pipelines.

• Ensure dependable, scalable, and precise data collection across both web and mobile platforms.

• Convert business and marketing requirements into scalable tracking and measurement frameworks.

• Develop comprehensive analytics solutions along with technical documentation.

• Collaborate with marketing teams, engineers, and data stakeholders effectively.

• Articulate technical measurement concepts to both technical teams and marketing stakeholders.

• Address intricate technical tracking and measurement challenges.

⛳️ Requirements

• Extensive experience with Google Analytics (GA4) and Google Tag Manager (GTM).

• Significant experience in designing and implementing data layers and event tracking systems.

• Exceptional verbal and written communication skills in English.

• Experience in integrating analytics and marketing data into data warehouses and BI tools.

• Proficient in building analytics data pipelines and transformations using tools like dbt or similar frameworks.

• Knowledge of identity stitching and user identity frameworks across web, mobile, and backend systems.

• Experience in the Digital Commerce sector, including tracking shopping carts, checkout processes, and conversion funnels.

• Familiarity with cloud platforms such as Google Cloud Platform or AWS.

• Experience with Mobile Measurement Platforms (MMPs) like AppsFlyer, Adjust, Branch, Kochava, or Singular.

• Must reside in India.

• Must be comfortable working as a freelancer/contractor.

• Must be fluent in English and comfortable in an English-speaking work environment.

🏝️ Benefits

• No specific benefits or compensation extras are mentioned.

• A freelance/contractor work arrangement is provided.