Digital Analytics Specialist

This is a fully remote position, open to applicants in India.

📋 Description

• Design, develop, and deliver contemporary digital measurement and data solutions for clients.

• Implement and oversee digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines.

• Drive marketing measurement and advanced analytics projects.

• Collaborate closely with marketing teams, engineers, and data stakeholders.

• Ensure dependable, scalable, and precise data collection across both web and mobile platforms.

• Convert business and marketing requirements into scalable tracking and measurement architectures.

• Develop comprehensive analytics solutions and maintain technical documentation.

• Articulate technical measurement concepts to both technical teams and marketing stakeholders.

• Collaboratively address intricate tracking and technical challenges.

• Adjust working methods to accommodate team and client requirements.

⛳️ Requirements

• Extensive experience with Google Analytics (GA4) and Google Tag Manager (GTM).

• Strong proficiency in designing and implementing data layers and event tracking frameworks.

• Exceptional verbal and written communication skills in English.

• Experience with integrating analytics and marketing data into data warehouses and BI tools (preferred).

• Familiarity with building analytics data pipelines and transformations using tools like dbt or similar frameworks (preferred).

• Understanding of identity stitching and user identity frameworks across web, mobile, and backend systems (preferred).

• Background in the Digital Commerce sector, including tracking shopping carts, checkout processes, and conversion funnels (preferred).

• Experience with cloud platforms such as Google Cloud Platform or AWS (preferred).

• Familiarity with Mobile Measurement Platforms like AppsFlyer, Adjust, Branch, Kochava, or Singular (preferred).

• Must reside in India.

• Comfortable working as a freelancer or contractor.

• Fluent in English and adept at working in an English-speaking environment.

🏝️ Benefits

• No benefits, perks, or compensation extras are specified in the posting.