Digital Acquisition Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, launch, oversee, and enhance paid media campaigns across search, social, display, video, and programmatic channels.

• Oversee campaigns for both external client accounts and Fusable's internal Data brands.

• Independently manage designated campaigns while ensuring quality, precision, and timely execution.

• Track campaign performance and optimize key performance indicators (KPIs) such as CTR, CPC, CPA, conversion rate, CAC, and conversion-to-qualified-lead rate.

• Formulate basic strategic recommendations and optimization insights.

• Collaborate with Account Services to align on client objectives and performance initiatives.

• Work alongside Fusable's Data and Marketing teams to achieve internal data brand lead-generation targets.

• Ensure effective campaign tracking, tagging, audience targeting, and conversion measurement.

• Engage in reporting analysis and relay performance updates using HubSpot and Salesforce.

• Assist with campaign audits, quality assurance checks, platform troubleshooting, and issue resolution.

• Share ideas to enhance workflows, processes, and team efficiencies.

• Keep current with platform certifications and develop expertise across various media products and channels.

• Aid in onboarding and knowledge sharing with Coordinators as necessary.

• Act as an internal paid media subject matter expert for Fusable's Data brands.

⛳️ Requirements

• 2-4 years of experience in paid media across one or more platforms such as Google Ads, Meta, LinkedIn, programmatic, display, or video advertising.

• Capability to independently manage paid media campaigns for external clients, encompassing client communication, reporting, and performance accountability.

• Understanding of campaign setup, optimization, audience targeting, and performance measurement.

• Knowledge of tracking, attribution, pixels, and conversion metrics.

• Familiarity with HubSpot and Salesforce, including lead tracking, attribution, and the marketing-to-sales transition.

• Strong analytical and problem-solving abilities.

• Exceptional attention to detail and organizational skills.

• Proficient written and verbal communication skills.

• Proficiency in Excel and performance reporting tools.

• Comfortable collaborating with both client-facing and internal, cross-functional teams.

• Bachelor’s degree in Finance, Marketing, Advertising, Business, Communications, or a related field.

• Experience in an agency setting.

• Certifications in Google Ads, Meta, LinkedIn, or StackAdapt.

• Experience with Google Tag Manager, GA4, Salesforce, or Asana.

• Exposure to B2B advertising environments.

• Experience running B2B lead-generation campaigns.

• Ability to support multiple clients concurrently.

🏝️ Benefits

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Paid time off.

• Paid holidays.

• Life and disability insurance.

• Flexible work schedules.

• Generous Paid Time Off.

• 13 Paid Company holiday observances.

• Remote work opportunities.

• A casual dress work environment.

• Physical fitness reimbursement.

• Discounts on various events, travel, and dining.

• Additional compensation may include bonuses and equity.