Demand Generation Manager

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Develop and implement the demand generation strategy for North America, along with quarterly marketing plans that align programs, channels, and budgets with business and revenue objectives.

• Take ownership of the marketing-sourced and influenced pipeline performance related to lead generation, sales opportunities, and revenue contributions.

• Optimize the mix of channels, campaign effectiveness, and marketing return on investment (ROI).

• Plan and execute multi-channel campaigns utilizing paid search, paid social, email, webinars, content syndication, and industry events.

• Create targeted programs aimed at CFOs, Controllers, VPs of Finance, and finance operations leaders within the NetSuite ecosystem.

• Lead account-based marketing initiatives in collaboration with the Sales team.

• Develop personalized nurture and cross-sell programs throughout the buyer's journey.

• Collaborate with Sales, Sales Development, Product Marketing, Content, Marketing Operations, Customer Success, Oracle NetSuite account teams, Solution Providers, and implementation partners.

• Work with global marketing teams to share programs, align strategies, and scale best practices.

• Bring customer stories, thought leadership, messaging, and product launches to life.

• Leverage AI, automation, and emerging marketing technologies for targeting, personalization, lead scoring, and campaign efficiency.

• Establish measurement, attribution, and reporting for campaigns, linking marketing investments to pipeline and business outcomes.

• Utilize data, insights, and experimentation to enhance campaign performance, conversion rates, and pipeline velocity.

• Lead A/B testing across digital campaigns, landing pages, emails, and creative assets.

• Manage the North American demand generation budget, agency relationships, and marketing vendors.

• Plan and execute regional field and virtual events, including trade shows, executive dinners, roadshows, and webinars.

• Keep track of market trends, competitive activities, and buyer behavior.

• Set goals, prioritize tasks, and achieve KPIs and business objectives.

• Ensure compliance of programs with privacy, consent, and communication regulations in the US and Canada.

• Contribute ideas, build cross-functional relationships, communicate proactively, and manage tasks from strategy through execution.

⛳️ Requirements

• A minimum of 5 years of experience in B2B demand generation or growth marketing, preferably in SaaS, with a proven history of driving pipeline growth in the US and/or Canada.

• A Bachelor's degree in Marketing, Business, or a related field, or equivalent industry certifications.

• Experience in developing and executing multi-channel campaigns and account-based marketing (ABM) programs targeting senior business and finance leaders.

• Demonstrated ability to manage marketing budgets, assess campaign performance, and showcase ROI through pipeline contributions, cost per opportunity, and customer acquisition cost (CAC).

• Practical experience with marketing automation platforms (such as HubSpot, Marketo) and Salesforce CRM, including campaign management, lead scoring, and reporting.

• Strong understanding of AI, automation, data-driven marketing, and campaign optimization techniques.

• Familiarity with North American marketing regulations, including CAN-SPAM, CASL, CCPA/CPRA, and GDPR.

• Excellent communication, collaboration, and analytical abilities, capable of influencing cross-functional teams and juggling multiple priorities.

• Comfortable working independently in a remote, globally distributed setting, collaborating across various cultures and time zones.

• Business-level fluency in written and spoken English and proficiency with collaboration tools like Slack and Zoom.

• Nice to have: Experience marketing to finance and accounting audiences or within the Oracle NetSuite, ERP, or financial technology landscape.

• Nice to have: Experience with partner co-marketing, including technology partners and solution providers.

• Nice to have: Familiarity with AI-driven marketing tools and intent platforms such as 6sense or Bombora.

• Nice to have: Experience supporting Canadian markets, including French-language considerations for Quebec, and collaborating with global teams across EMEA, APAC, and LATAM.

🏝️ Benefits

• Bonus

• Equity

• Fully remote work

• High-trust flexibility

• Autonomy and self-directed professional growth

• Equal opportunity, diverse, equitable, and inclusive workplace