Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement demand generation campaigns across various digital platforms, such as paid search (Google, Meta), LinkedIn, and other performance marketing channels.

• Work closely with the SDR team to enhance account-based marketing (ABM) initiatives and engage with high-priority accounts.

• Regularly test, analyze, and optimize campaigns using insights derived from data to improve targeting, messaging, and execution.

• Organize and manage in-person events, including trade shows, industry conferences, and field events, ensuring effective coordination and optimal return on investment.

• Collaborate with cross-functional teams to design impactful campaigns that connect with the target audience.

• Take ownership of pipeline objectives, guaranteeing that marketing-generated leads and sales qualified opportunities significantly contribute to revenue growth.

• Present performance insights and suggestions to senior leadership.

• Report directly to the Head of Marketing.

⛳️ Requirements

• Over 3 years of experience in demand generation, growth marketing, or digital marketing, preferably within a VC-backed startup at the Series B, C, or D stages, demonstrating a successful history of driving pipeline growth.

• Strong analytical capabilities, with practical experience in conducting growth experiments across demand channels, performing A/B testing, and delivering performance insights and recommendations to senior leadership.

• Proficient in paid search and experienced with LinkedIn Ads and other digital platforms.

• Comprehensive understanding of ABM strategies, including account selection, personalized campaigns, and alignment with sales teams.

• Proven experience in planning and executing in-person events that have a measurable effect on lead generation and pipeline enhancement.

• Solid analytical skills—adept at data analysis, A/B testing, and reporting to enhance performance.

• A results-oriented approach, characterized by a passion for experimentation and a proactive mindset.

• Experience in B2B SaaS marketing, particularly in markets focusing on developers or enterprise technology.

• Proven track record of executing campaigns on both Paid Search and LinkedIn independently, without agency assistance.

• Skilled in utilizing ABM strategies to minimize dependence on paid advertising.

• Familiarity with HubSpot, 6sense, and additional MarTech tools.

• Ability to excel in a fast-paced, high-growth environment and establish programs from the ground up.

• Transferable skills may be considered; applicants are not required to meet every listed qualification.

🏝️ Benefits

• Comprehensive health coverage including medical, dental, and vision.

• Flexible PTO.

• Support for personal development.