Demand Generation Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Everyday Speech's strategy for demand generation and manage the product-focused content calendar.

• Select topics, formats, and channels that effectively drive contacts, form submissions, product sign-ups, and pipeline growth.

• Manage website content, which includes resources, blog articles, landing pages, lead magnets, CTAs, offers, and conversion testing.

• Oversee the entire webinar program, including topics, speaker selection, CEU partnerships, promotion, and follow-up activities.

• Collaborate with the clinical team to produce credible content and organic social media campaigns.

• Develop co-marketing partnerships with associations, CEU providers, and related organizations.

• Manage the monthly email content calendar, expand the email audience, and create distribution campaigns.

• Handle paid promotion efforts, including Meta ads and the testing of additional paid channels.

• Lead SEO and AEO initiatives to ensure educators find Everyday Speech in search results and AI-generated responses.

• Collaborate on case studies, customer stories, account-based content, and enablement resources for Sales and Customer Success.

• Set standards for voice and style, clinical accuracy review, and guidelines for AI-assisted work.

• Take responsibility for demand results and report on new contacts, product signups, webinar registrations, and contributions to the pipeline.

• Conduct an audit of website content, search performance, conversion pathways, and the content library during the initial three months.

• Develop a six-month content plan with specific success metrics for each channel.

• Manage SEO/AEO projects and relationships with contractors.

• Relaunch the webinar program and establish workflows for clinical team content.

• Understand the audience through discussions with educators and collaboration with Sales and Customer Success.

• Provide monthly reports on channel contributions.

• Create a measurable demand engine, build an educator advocate/community network, and make the case for scaling demand.

⛳️ Requirements

• 5+ years of experience in growth marketing.

• Ideally possess experience in B2B SaaS or EdTech with a product-led approach.

• Proven ability to own and execute a content strategy.

• Demonstrated success in increasing leads and pipeline through multiple channels.

• Experience with SEO and a perspective on AI search are advantageous.

• Excellent writing and editing capabilities.

• Experience in translating clinical, educational, or similar expertise into reliable content.

• Proficient in running webinars or events that generate registrations and promote engagement afterward.

• Practical experience with paid social media and content promotion.

• Experience managing contractors or agencies effectively.

• Data-driven mindset and familiarity with HubSpot, Google Analytics, or Semrush.

• Strong project management abilities.

• Experience overseeing editorial calendars across various stakeholders and contractors.

• Thoughtful application of AI with a commitment to originality and precision.

• A genuine interest in K-12 education.

• Familiarity with school audiences or district purchasing is beneficial.

• High levels of ownership and follow-through.

• Ability to work approximately 9:00 a.m. to 5:00 p.m. ET within Eastern or Central time zone hours.

• Alignment with values such as empathy, prioritization, momentum, objectivity, agency, and growth.

🏝️ Benefits

• Cigna Health Insurance – 100% premium coverage for team members and their dependents.

• Dental & Vision Coverage – 100% premium coverage for team members and their dependents.

• 3% Employer-Match on 401(k).

• $50K Life Insurance / AD&D.

• Flexible PTO Plan & Sick Leave Policy.

• 16 Weeks of Paid Parental Leave.

• Home Office Reimbursements.

• Book & Learning Stipend.

• Meaningful Employee Experience Initiatives.

• Every Other Friday Off After 90 Days.

• Company performance-based bonuses, distributed twice a year.

• Fully remote work environment.

• Flexible work arrangements.

• Health and wellness benefit offerings.