Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate with National Accounts On Premise Sales Directors to identify, cultivate, and implement customer engagement strategies and growth initiatives through promotional programs.

• Concentrate on key accounts within on-premise sectors, including dining, lodging, transportation, and entertainment.

• Work alongside Strategic Accounts Off Premise Sales Directors to create and execute customer marketing solutions, encompassing programs and selling materials.

• Target prominent regional chains while ensuring alignment with Palm Bay’s brand strategies and commercial objectives.

• Collaborate with Palm Bay Sales, Brand Marketing, Business Intelligence, Finance, Creative Services, and Distributor Partners for cohesive efforts.

• Design and implement insight-driven programs and activations that support brand and customer strategies.

• Identify and deploy promotional materials that effectively engage consumers and shoppers, analyzing effectiveness through sales metrics and customer feedback.

• Equip chain sales teams and distributor sales teams with essential tools and resources to enhance business performance.

• Create tailored sales materials and presentations as a customer-facing subject matter expert on Palm Bay brands and marketing initiatives.

• Provide internal consultation on national innovation and specialty account items to ensure successful launches and execution.

• Assist in the planning and logistics of wine tastings, events, and activations.

• Act as a liaison between brand and chain sales teams to maintain a consistent flow of information.

• Assess and analyze programming initiatives to guide optimization and spending efficiency.

⛳️ Requirements

• A Bachelor’s Degree is required.

• Over 5 years of experience in sales or commercial marketing.

• Experience in Beverage Alcohol, including a solid understanding of the on- and off-premise channels and their distinct dynamics.

• Ability to forge strong cross-functional relationships while effectively navigating and resolving interdepartmental challenges.

• Proficient in syndicated data analysis.

• Capable of managing multiple priorities and projects in a fast-paced environment.

• Enjoys teamwork but is also comfortable working in uncertain situations.

• A creative and strategic thinker with the ability to convert data into actionable insights.

• Excellent presentation skills.

• Self-driven with a strong sense of urgency.

• Willingness to travel up to 25% of the time.

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Life insurance

• 401(K)

• Paid vacation

• Personal time off

• 11 paid company holidays

• Remote work arrangement