Customer Journeys Consultant

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee and execute B2C and B2B marketing automation along with customer journey solutions utilizing enterprise marketing platforms.

• Convert customer requirements and business needs into scalable solution designs while considering architectural standards, feasibility, and total cost of ownership.

• Create technical deliverables and engage in unit and peer testing, which includes developing test plans, test cases, and test scripts.

• Lead efforts in segmentation, personalization, experimentation, and marketing optimization strategies.

• Offer proactive, prescriptive guidance based on industry insights, best practices, and objectives for customer experience.

• Collaborate with cross-functional teams to ensure alignment in marketing strategy, solution design, data, and platform implementation.

• Work with Product and Engineering teams to relay platform feedback, advocate for customer needs, and provide input for product enhancements and roadmaps.

• Assist in executive presentations, manage escalations, and proactively identify and mitigate delivery risks.

• Collaborate with sales and internal teams to investigate solutions, meet evolving customer demands, and facilitate account growth.

• Mentor team members and contribute to the development of reusable frameworks, accelerators, and delivery practices.

• Utilize approved Adobe AI technologies to enhance customer experiences.

⛳️ Requirements

• Unrestricted authorization to work in the United States, with no employer sponsorship needed now or in the future.

• Practical experience with B2C and B2B marketing technologies, such as Adobe Journey Optimizer, Marketo, Adobe Campaign, Adobe Target, Responsys, Salesforce Marketing Cloud, Cheetah Mail, Braze, HubSpot, or similar enterprise platforms.

• Solid understanding of personalization, segmentation, A/B and multivariate experimentation, and data-driven optimization.

• Familiarity with CDPs, DMPs, paid media, identity management, marketing automation, data collection, and relevant privacy laws.

• Proficient in HTML, SQL, scripting, data modeling concepts, campaign logic, and workflow orchestration.

• Experience in establishing API connections and utilizing tools like Postman, PostBuster, or similar applications.

• Capability to translate business objectives and requirements into scalable marketing architectures, data structures, KPIs, and coherent technical designs.

• Strong consulting and executive stakeholder engagement abilities.

• Exceptional communication, problem-solving, and cross-functional collaboration skills.

• Experience in collaborating with Product and Engineering on roadmap contributions, enhancements, or go-to-market strategies.

• Willingness to learn and adapt as marketing technologies and AI capabilities progress.

• Preferred: practical experience with Adobe customer journey solutions.

• Preferred: experience leading multi-workstream marketing technology or customer experience initiatives.

• Preferred: background in customer journey design, lifecycle marketing, or marketing analytics.

• Preferred: certifications in Adobe Experience Cloud applications or similar platforms.

🏝️ Benefits

• Medical, dental and vision insurance.

• Life insurance.

• Disability insurance.

• Paid time off.

• 401(k).

• Competitive benefits package for full-time, non-temporary employees.