Customer Growth Marketing Manager

This is a fully remote position, open to applicants in Portugal, +2 more countries.

📋 Description

• Develop and execute targeted campaigns for upgrades, cross-selling, upselling, and strategic product adoption.

• Leverage customer segmentation and account insights to prioritize opportunities and generate a qualified pipeline.

• Evaluate campaign conversion rates, pipeline contributions, and return on investment.

• Collaborate with Product teams to translate priority initiatives into clear propositions, messaging, and actionable go-to-market plans.

• Create launch materials, campaign assets, and sales enablement resources for Account Management and Pre-Sales teams.

• Ensure that customer-facing content distinctly differentiates current capabilities from future developments.

• Provide feedback on customer responses, objections, and commercial outcomes to the Product team.

• Manage adoption, renewal support, and win-back initiatives in collaboration with Account Management.

• Develop customer references, case studies, reviews, and proof points that align with commercial objectives.

• Conduct selected webinars, roundtables, advisory boards, and customer events with clear goals and follow-up actions.

• Oversee customer-facing digital and LinkedIn activities associated with campaigns, go-to-market strategies, and target account engagement.

• Utilize CRM and marketing tools to build segments, execute campaigns, maintain data integrity, and report on attribution.

• Employ AI, automation, and agentic workflows to streamline research, content creation, lead generation, reporting, and repeatable marketing processes.

• Apply strong editorial and commercial judgment to all customer-facing outputs.

• Collaborate directly with Product, Account Management, Customer Success, and Finance to achieve measurable commercial results.

⛳️ Requirements

• Proven hands-on experience in B2B SaaS or enterprise software marketing, ideally in customer growth, revenue marketing, or Product Marketing.

• Demonstrated ability to personally build and implement campaigns that resulted in qualified pipeline or expansion revenue.

• Strong capabilities in Product Marketing, including positioning, propositions, go-to-market planning, and sales enablement.

• Practical experience with customer segmentation, CRM, campaign measurement, and SaaS metrics such as ARR, pipeline, and retention.

• High proficiency in CRM and marketing automation tools.

• Hands-on experience with Pipedrive administration is highly desirable.

• An AI-native mindset, with the capability to design and utilize agents, automations, and workflows effectively.

• High personal agency, sound commercial acumen, and the ability to advance projects independently without detailed direction.

• Excellent written communication skills, quality judgment, and confidence in collaborating across Product, Account Management, and Customer Success.

🏝️ Benefits

• Opportunities for professional development and career advancement.

• Comprehensive training and development programs.

• An inclusive and supportive workplace culture.

• Competitive salary package.

• Bonus opportunities.

• Generous vacation allotment.