CRO Specialist – Funnels, Upsells

This is a fully remote position, open to applicants in Canada, +4 more countries.

📋 Description

• Take ownership of all conversion tests across KittySpout and DoggySpout websites, landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Establish the CRO strategy, create the backlog, and prioritize tests based on anticipated impact.

• Develop, test, and implement paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Collaborate with developers and designers, perform QA testing on variants, and launch tests on a weekly basis.

• Analyze test outcomes, provide honest evaluations, and implement successful variants.

• Drive measurable improvements in conversion rates, average order value, and revenue per visitor.

• Continuously monitor conversion performance and identify any declines on the same day.

• Oversee the CRO agency and work with the Head of Growth to transition tasks in-house.

• Provide weekly reports on CRO KPIs.

• Facilitate the weekly CRO & Funnels meeting.

⛳️ Requirements

• Fully remote, full-time position.

• Proficient in English.

• 3–4+ years of experience managing CRO programs for Shopify DTC brands.

• Proven track record of tests and funnels that enhanced CVR, AOV, or RPV, supported by data.

• Experience in creating and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to set up and perform QA on tests independently.

• Experience in briefing developers and designers.

• Background in managing a CRO agency.

• Ability to formulate clear hypotheses, size tests accurately, and evaluate results using a predefined significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells influence conversion, AOV, and margin.

• Willingness to work overtime or on weekends as necessary.

• Strong cultural alignment with the stated values.

• Enthusiasm for collaborating closely with the founder to help scale the company.

• Experience in subscription or pet brands is a plus.

🏝️ Benefits

• Fully remote work arrangement.

• Full-time employment.