CRO Lead

This is a fully remote position, open to applicants in Canada, +4 more countries.

📋 Description

• Take full responsibility for all conversion tests on the KittySpout and DoggySpout websites, including landing pages, paid-acquisition funnels, on-site offers, and post-purchase upsells.

• Develop the CRO strategy, create a test backlog, and prioritize tests based on their expected impact.

• Construct, evaluate, and implement paid-acquisition funnels, landing pages, on-site offers, and post-purchase upsells.

• Provide briefs for developers and designers, conduct QA on variants, and initiate tests on a weekly basis.

• Analyze outcomes, assess tests candidly, implement successful strategies, and record insights.

• Track conversion declines and identify the causes and solutions on the same day.

• Oversee the CRO agency and collaborate with the Head of Growth to determine when work should be transitioned in-house.

• Deliver weekly reports on CRO KPIs and facilitate the weekly CRO & Funnels meeting.

• Propel measurable enhancements in conversion rates, average order value, and revenue per visitor across both brands.

⛳️ Requirements

• Position is fully remote and full-time.

• Proficiency in English is required.

• 3–4+ years of experience managing CRO programs for Shopify direct-to-consumer brands.

• Proven track record of tests and funnels that improved CVR, AOV, or RPV, supported by data.

• Experience in constructing and validating paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems, as well as AfterSell or similar tools, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and QA tests.

• Experience in briefing developers and designers and managing a CRO agency.

• Skill in drafting clear hypotheses, accurately sizing tests, and interpreting results using a defined significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells impact conversion rates, AOV, and margins.

• Willingness to work overtime or weekends when necessary.

• Excellent cultural alignment with the stated company values.

• Enthusiasm for working closely with the founder to assist in scaling the company.

• Experience with subscription or pet brands is a plus.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional development and growth.

• Flexible work environment.