CRM Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Take charge of customer base segmentation and clustering strategies, linking behavioral data to business outcomes.

• Serve as an internal consultant by recognizing CRM opportunities, formulating hypotheses, and providing clear recommendations.

• Implement campaigns from start to finish, encompassing strategy, segmentation, briefing, platform execution, and results analysis.

• Operate CRM platforms directly, including customer journeys, A/B testing, and multichannel delivery.

• Leverage AI to develop smarter clusters, conduct deeper analyses, and create agents that automate workflows and enhance CRM capacity.

• Report on CRM KPIs and OKRs with a focus on business impact, detailing implications and suggested next steps.

⛳️ Requirements

• 3–5 years of experience in CRM, analytics, or data-driven strategy, preferably in fintech or high-growth consumer tech.

• Extensive experience in customer segmentation and base analysis, with an understanding of what to look for beyond just querying.

• Proficiency in SQL is essential; knowledge of Python or R is a significant advantage.

• Hands-on experience with at least one CRM platform, with a preference for CleverTap and/or Infobip.

• Practical experience utilizing AI tools to enhance analysis, build clusters, and develop automated agents, as this is a fundamental expectation.

• Strong ownership mentality — you proactively identify problems and drive them to resolution without prompting.

• Ability to clearly communicate complex analyses to senior stakeholders.

• A background in consulting or growth strategy is a notable differentiator.

• Fluency in English or Spanish is a plus.

🏝️ Benefits

• Competitive and market-aligned salary.

• Remote work — wherever you are, you’re part of the team!

• Home office allowance provided through a monthly deposit in the RecargaPay app.

• Health and dental plans with no co-pay.

• Life insurance.

• Flexible meal allowance (via Flash).

• TotalPass membership for health management.