CRM Manager

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Establish, initiate, and enhance CRM campaigns utilizing email, SMS, push notifications, messaging platforms, and in-app channels.

• Oversee promotional, trigger-based, automated, and one-time communication flows.

• Develop and manage a promotional calendar for campaigns, bonuses, and customer interactions.

• Configure and implement bonus and promotional mechanics tailored for various user segments.

• Collaborate with audience segmentation, cohorts, and user groups.

• Execute A/B testing, verify hypotheses, and expand successful strategies.

• Track CRM metrics, including engagement, deliverability, conversion, retention, and reactivation rates.

• Evaluate campaign performance using Tableau, Power BI, internal dashboards, and business metrics.

• Partner with analytics, product, content, design, support, and marketing teams.

⛳️ Requirements

• A minimum of 6 months of experience as a CRM Manager in the iGaming sector, ideally within casino and/or sports betting.

• Practical experience managing CRM campaigns, from initial welcome flows to retention and reactivation efforts.

• Hands-on experience with CRM platforms such as GR8, Smartico, Salesforce, or comparable tools.

• Strong analytical capabilities and experience utilizing Tableau, Power BI, dashboards, and CRM/business metrics.

• Knowledge of customer segmentation, A/B testing, bonus mechanics, and engagement metrics.

• Capacity to manage multiple campaigns concurrently in a dynamic environment.

• Detail-oriented, organized, adaptable, and prepared to respond to shifting priorities.

🏝️ Benefits

• Children Allowance

• Mental Health Support

• Sport Activities

• Language Courses

• Automotive Services

• Veterinary Services

• Home Office Setup Assistance

• Dental Services

• Books and Stationery

• Training Compensation

• Massage