CRM & Lifecycle Marketing Coordinator

This is a fully remote position, open to applicants in Virginia.

📋 Description

• Create and schedule email, SMS, and push campaigns in Klaviyo, ensuring audience targeting and quality assurance.

• Establish and manage automated client journeys for new studio openings, onboarding, trials, member nurturing, and new modalities.

• Write copy and evaluate agency-produced creative materials in Figma and Canva, adhering to brand standards.

• Develop and verify client and prospect segments based on their lifecycle stage.

• Convert client behavior data into segmentation logic and personalized strategies.

• Conduct A/B tests on subject lines, sending times, and content.

• Analyze campaign performance utilizing Klaviyo, InsightsOS, and Tableau.

• Oversee a shared content calendar and communicate sending dates and marketing updates.

• Leverage AI tools to enhance campaign development, reporting, copywriting, performance summaries, and quality assurance.

• Collaborate with Digital, Brand, and Field teams to ensure CRM messaging aligns with broader marketing strategies.

• Identify opportunities within the site or app experience that support CRM program objectives.

⛳️ Requirements

• 1-2 years of experience in CRM or lifecycle marketing, either at an agency or in-house.

• Practical experience with a CRM/marketing automation platform; Klaviyo and/or Axle are highly preferred.

• Knowledge of Figma and Canva for reviewing or creating creative assets.

• Excellent copywriting and editing abilities, with a knack for adapting to brand voice guidelines.

• Proficient in working with data: generating reports, identifying trends, and translating data into actionable insights.

• Comfortable utilizing AI tools like Claude for drafting copy, summarizing data, or optimizing repetitive tasks.

• Highly organized and capable of managing multiple campaigns and deadlines simultaneously.

• Effective communicator, adept at collaborating with Marketing, Digital, Brand, and Field teams.

• Bachelor's degree preferred, ideally in Marketing, Communications, or a related discipline.

🏝️ Benefits

• Bonus eligibility based on performance.

• Monthly cell phone stipend.

• 401(k) with employer matching.

• Medical, dental, and vision insurance.

• Paid parental leave and parental pay benefits.

• Complimentary telehealth services.

• Employee Assistance Program (EAP).

• Pre-tax commuter benefits.

• Flexible paid time off (PTO).

• Free drop-in classes at [solidcore].