CRM & Lifecycle Manager

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Take charge of lifecycle marketing for buyers and breeders across eight brands in seven different markets.

• Design customer journeys utilizing email, push notifications, in-app messages, and SMS.

• Analyze behavioral data to uncover engagement opportunities.

• Develop relevant customer experiences tailored to user behavior.

• Transform manual CRM processes into automated workflows.

• Experiment with AI-driven personalization, content creation, and audience segmentation.

• Evaluate the results of experiments and implement successful strategies into production.

• Create reusable journeys and processes for scaling into new markets.

• Collaborate with product, data, engineering, and marketing teams.

• Contribute to shaping CRM and lifecycle marketing operations and infrastructure.

• Brief and oversee agencies and freelancers as necessary.

⛳️ Requirements

• A minimum of 4 years of experience in CRM or lifecycle marketing.

• Ideally, in-house experience with campaigns personally created that achieved measurable metrics.

• Experience in marketplace, consumer applications, or e-commerce is highly advantageous.

• Practical experience with Customer.io or similar platforms such as Braze, Iterable, or Klaviyo.

• Proficiency in segmentation logic, events, attributes, and branching journeys.

• Capability to properly set up tests, critically interpret results, and validate data accuracy.

• Regular use of AI tools like Claude or ChatGPT for building, copywriting, quality assurance, localization, and workflow automation.

• Fluent in English, with writing that requires no customer-facing editing.

• Ability to independently manage CRM as a solo contributor when required, including briefing and managing agencies and freelancers.

• Familiarity with HTML and Liquid for email templates is preferred.

• Experience with SQL or working with a data warehouse and product analytics is preferred.

• Knowledge of marketing automation beyond CRM, such as webhooks or n8n, is preferred.

• Experience with CRM platform migrations is preferred.

• Background in a two-sided or reputation-exposed marketplace is preferred.

• Hands-on builder mentality and the ability to execute tasks independently.

🏝️ Benefits

• Competitive compensation.

• Flexible working hours.

• Remote-first work from any location in Europe where you are most productive.

• Access to the Stockholm HQ as desired.

• Opportunity to make a direct impact on strategy and assist over 10 million people each month.

• Chance to grow within an ambitious, high-performing team.

• A diverse team with colleagues from around the globe.

• Strong support from leading European investors.