CRM and Lifecycle Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the implementation and enhancement of customer communications through email, MMS, push notifications, loyalty programs, and lifecycle marketing initiatives.

• Take charge of segmentation strategies and audience creation for CRM, loyalty, lifecycle campaigns, and triggered messages.

• Manage UTM structure, campaign naming conventions, tracking consistency, and UTM link quality assurance to ensure accurate attribution and reporting.

• Execute email, MMS, and push communications in collaboration with the Retail Marketing Manager.

• Supervise CRM quality assurance, including audience validation, link testing, offer accuracy, compliance checks, rendering reviews, send timing, and readiness for deployment.

• Assist in the relaunch of the loyalty program by supporting campaign setup, customer communications, segmentation, tracking, reporting, and optimization efforts.

• Oversee ongoing loyalty communications and reporting, encompassing member engagement, tier performance, redemption behavior, opt-ins, retention, and trends in repeat purchases.

• Design and enhance lifecycle journeys focusing on acquisition, repeat purchases, retention, loyalty engagement, reactivation, personalization, and customer growth.

• Collaborate with Sweed and Digital IT on CRM platform execution, segmentation, loyalty integration, lifecycle automation, UTM tracking, and ensuring the quality of customer data.

• Track CRM and loyalty performance, transforming insights into actionable recommendations to enhance engagement, retention, personalization, attribution, and marketing-attributed revenue.

• Work cross-functionally with Marketing, Retail Operations, Digital IT, Analytics, Creative, Sweed, and leadership teams.

⛳️ Requirements

• A detail-oriented CRM specialist who appreciates the technical aspects of campaign execution, segmentation, tracking, and deployment.

• A strong analytical thinker with an understanding of how segmentation, UTM structure, loyalty behaviors, and tracking consistency affect performance reporting.

• Comfortable with both campaign execution and loyalty program optimization, placing emphasis on enhancing engagement, retention, repeat purchases, and customer value.

• Highly organized and capable of managing multiple sends, audiences, workflows, tracking links, loyalty campaigns, and reporting requirements simultaneously.

• A proficient cross-functional collaborator who can effectively engage with Retail Marketing, Creative, Digital IT, Sweed, Analytics, Retail Operations, and leadership.

• A proactive problem-solver skilled at identifying platform issues, reporting discrepancies, tracking inconsistencies, loyalty opportunities, or process enhancements before they hinder team progress.

• Background check required

🏝️ Benefits

• Competitive salary and performance bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday policies.

• Opportunities for professional development and career advancement.

• Employee discounts and perks.