Creative Strategist, Creative Director

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of the complete creative strategy

• Identify customer insights, effective hooks and angles, relevant narratives, and creatives for testing

• Clarify the reasons behind the performance of certain ads versus others

• Transform winning angles into various new creatives

• Serve as the liaison between performance marketing, copywriting, creators, and production

• Analyze creative performance to discover successful patterns

• Generate new creative angles, hooks, concepts, and storylines

• Develop comprehensive creative briefs for creators, video, and design

• Create and continually enhance a scalable creative testing roadmap

• Examine customer reviews, comments, support tickets, competitors, and market trends

• Conduct creative evaluations and consistently optimize existing ads

• Establish a systematic approach to creative testing

⛳️ Requirements

• Several years of experience in performance or direct-response creative

• Familiarity with Meta and TikTok advertising platforms

• A commercially-oriented mindset, recognizing creative as a growth channel

• Capability to interpret data and formulate creative hypotheses

• Strong understanding of consumer psychology

• Ability to identify and develop compelling hooks

• Proficient in briefing creators and other creative professionals clearly

• Willingness to take initiative and act without perfectly detailed briefs

• Preference for testing ideas rather than engaging in endless discussions

• Bonus: Experience with DTC, e-commerce, supplements, beauty, health, or consumer brands

🏝️ Benefits

• Opportunities for rapid career advancement

• Chance to establish a marketing unit from the ground up

• Modern office in Stuttgart or the option for 100% remote work—your choice