Creative Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Develop innovative advertising creative concepts for paid campaigns, focusing primarily on Meta Ads.

• Conduct analyses of competitors, market trends, and effective advertisements within the health and wellness sector.

• Generate ideas for both video and image advertisements.

• Collaborate closely with designers, editors, and members of the marketing team.

• Craft engaging hooks, headlines, and primary ad texts.

• Plan and coordinate creative testing initiatives.

• Evaluate creative performance and recommend enhancements.

• Produce concepts for UGC-style advertisements, storytelling formats, and product positioning strategies.

• Assist in tailoring advertising concepts for various audiences and markets.

⛳️ Requirements

• A minimum of 2 years experience in marketing, advertising, copywriting, or creative strategy.

• Proficient copywriting or content writing abilities.

• Experience in creating advertising concepts or marketing campaigns.

• Capacity to analyze competitors and recognize successful advertising trends.

• Strong creative thinking paired with an analytical approach.

• Solid understanding of the Meta advertising ecosystem.

• Upper-intermediate English proficiency or above.

• Excellent research capabilities and the ability to clearly present insights.

• High level of organization and accountability.

• Experience working with international markets (specifically the US or Europe).

• Background in the health, wellness, lifestyle, or self-improvement sectors.

• Familiarity with UGC creators or influencers is a plus.

• Experience in mobile app marketing is a plus.

• Understanding of web funnels and conversion psychology is a plus.

• Experience in developing creative strategies for paid traffic is a plus.

• Ability to think creatively in terms of advertising angles and positioning is a plus.

🏝️ Benefits

• Fully remote work with a flexible schedule, enabling you to organize your workweek independently.

• Paid sick leave of 5 days.

• Paid vacation totaling 20 days per year following the probationary period.