Creative Director – Video Ads, Pet Brand E-commerce

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Convert copywriter scripts via Loom into detailed scene-by-scene visual direction documents that encompass shot selection, B-roll, pacing, transitions, text overlays, hooks, and editing style.

• Guide talent, UGC creators, and AI avatars while choosing visuals that optimize conversion rates.

• Work in collaboration with editors, copywriters, and media buyers to refine creatives based on actual performance metrics.

• Investigate competitor advertisements and experiment with new hooks, angles, and formats while ensuring brand consistency.

• Oversee the integration of AI-generated B-roll and avatars into the final advertising creatives.

⛳️ Requirements

• Location: LATAM; ideally situated in an EST-adjacent timezone.

• Proven experience in crafting storyboards and visual direction documents for video advertisements.

• Background in video editing, demonstrating a clear trajectory towards creative strategy.

• Experience with direct-response/VSL brands (e.g., City Beauty, Furlife, Dr. Marty Pets, Emma, Javy Coffee, Crown Naturale, or similar).

• Some engagement in creative strategy, including angle development, audience research, and performance analysis.

• Knowledge of visual production workflows and experience directing editors and creators.

• Ideal candidate: Creative Director, Creative Lead, or Senior Video Editor transitioning into a creative leadership position.

🏝️ Benefits

• Competitive USD salary.

• Bonus: $100 for each successful ad (uncapped).

• Opportunity for remote work within LATAM.