This is a fully remote position, open to applicants in Germany, +1 more country.

📋 Description

• Develop the core concept of the campaign based on the brief and strategy, leading to the tagline, headlines, and storyline prior to the design phase.

• Craft copy, which includes headlines, scripts, and pitch narratives.

• Lead and nurture the Digital Creative team.

• Establish the creative direction and provide insights that enhance ideas and execution.

• Support the growth and development of team members.

• Maintain clarity and consistency of the core idea from the pitch stage through to launch.

• Present concepts to current and potential clients in German.

• Collaborate closely with Brand Strategy.

• Utilize AI to assist in generating variations and accelerating production while preserving ownership of the creative concept.

⛳️ Requirements

• Several years of experience as a copywriter or conceptual creative in a creative or advertising agency, most recently in a senior position (ACD, CD, or equivalent).

• Proven track record of campaigns centered around an original big idea that spanned multiple channels.

• Experience in guiding or leading teams; managing a small creative team is adequate.

• Capability to provide constructive feedback that enhances the work and to accept feedback gracefully.

• Proficient in German at a copywriter level (C2): publication-ready, confident in style, and aligned with brand identity.

• Good command of English.

• Residing in Germany or Austria.

• Awards or shortlist placements (CCA Venus, Effie, ADC, Cannes) are advantageous, but not mandatory.

• Familiarity with social-first formats is a plus, but not essential.

• Living in or around Vienna is an additional advantage.