Copywriter, LATAM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Spearhead the development of strategic copy tailored for the Spanish-speaking Latin American (LATAM) market.

• Conceptualize ideas and narratives for campaigns, product launches, and strategic initiatives aimed at Spanish-speaking LATAM audiences.

• Create comprehensive copy for launch funnels (CPLs, VSLs, emails, lead capture, and sales pages) as well as evergreen funnels (nurture, remarketing, upsell, and cross-sell).

• Adapt the brand's voice and verbal identity into Spanish, ensuring cultural and regional nuances are respected across Latin American countries.

• Write and edit landing pages throughout all phases of the funnel, from initial contact to enrollment.

• Organize multichannel messaging (email, HSM, WhatsApp, CRM) specifically for Spanish-speaking audiences.

• Modify and enhance copy based on performance analytics, A/B testing, and market data insights.

• Collaborate with strategy, design, video, media, and CRM teams to ensure alignment between offers, funnels, and messaging.

• Conduct research on the market, language, and audience behavior for LATAM to guide creative choices.

• Develop and maintain writing guidelines documentation specifically for the Spanish-speaking market.

⛳️ Requirements

• Native-level Spanish or equivalent fluency, with a strong understanding of regional variations across LATAM.

• Proficient in Portuguese (reading, writing, and internal team communication).

• Experience in copywriting for digital sales within Spanish-speaking markets.

• Expertise in crafting copy for various formats: VSL, CPL, email marketing, landing pages, and advertisements.

• Preferred: Experience with launch funnels and evergreen funnels for informational products.

🏝️ Benefits

• Paid leave period without salary reduction.

• Meal allowance (Caju) – R$24.30 per working day of the current month.

• Culture allowance of R$50.00/month for cinema, events, books, or streaming subscriptions.

• SulAmérica Health Plan.

• AMIL Dental Plan.

• Zurich Life Insurance.

• Guapeco Pet Plan.

• Zenklub (mental health platform).

• Wellhub (Gympass).

• Fluency SkillUp: free choice of one language or technology course.

• Day off on your birthday.

• Necessary support structure and equipment provided.

• Relaxed work environment, team spirit, and talented colleagues.

• Opportunities to engage in Internal Mentorship Programs and Fluency product Beta cohorts.

• Baby gift for newborns.