Copywriter, Direct Response

This is a fully remote position, open to applicants in Florida.

📋 Description

• Take ownership of the creative strategy, advertisement writing, and email marketing within a client pod in the information/coaching marketing sector.

• Craft advertisement scripts, body text, emails, hooks, and other direct response content for clients with ad expenditures ranging from $100k to over $1M monthly.

• Evaluate creative performance to comprehend the effectiveness of messaging and develop concepts rooted in data analysis.

• Lead the creative strategy process for the pod, including determining what to test and the rationale behind it, in partnership with the strategist.

• Compose automation sequences, promotional campaigns, and nurture flows adhering to frameworks set by a Senior Copywriter.

• Review creative trackers, Hyros, reporting metrics, assigned tasks, priorities, feedback, and revision requests.

• Prepare for weekly creative strategy meetings with analysis, concepts, iteration suggestions, and new testing opportunities.

• Complete creative briefs with strategic justification, including angle, awareness level, lead type, and hypothesis.

• Maintain updated creative trackers with batch details prior to submission.

• Collaborate with designers and editors on video scripts and static direction.

• Communicate with the strategist and media buyer regarding the status of creative projects and pipeline health.

• Monitor active batches and pinpoint successful and unsuccessful creative for each client.

⛳️ Requirements

• 2-3+ years of experience in direct response copywriting; experience in the information/coaching sector is preferred.

• Knowledge of awareness levels, belief shifts, and principles of persuasion.

• Proficient in writing ad copy across various formats: video scripts, static content, body copy, hooks, and headlines.

• Ability to assess creative performance and iterate based on data insights.

• Experience executing email copy within established frameworks and understanding the purpose of sequences.

• Comfortable using creative trackers, attribution platforms, and reporting tools.

• Strong understanding of avatar psychology and offer positioning.

• Capable of developing concepts from broad direction and supporting them with logical reasoning.

• Comfortable operating within structured systems, including naming conventions, brief templates, and approval workflows.

• Proactive in collaboration and communication regarding status, pipeline, and performance insights.

• Availability to work from 9 AM to 6 PM EST.

• Must be a US resident for this remote W2 position.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance plans (available for US Residents only).

• Paid time off (PTO).

• Paid US holidays.

• Opportunities for professional growth and advancement within the company.

• A collaborative and innovative work environment emphasizing creativity and results.

• Remote W2 position (available for US Residents only).