Copywriter

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute innovative, seasonal, and promotional copy for Ann Taylor Marketing

• Convert brand and marketing strategies into engaging copy

• Maintain alignment with Ann Taylor's copy standards while upholding high standards in writing and proofreading

• Advance writing best practices and processes to enhance efficiency and effectiveness

• Oversee production workflow

• Craft informative and persuasive marketing copy across various channels and categories

• Utilize diverse writing styles tailored to different audiences across both print and digital platforms

• Operate under tight deadlines while maintaining attention to detail and a comprehensive vision

• Collaborate with cross-functional teams and Creative team members to produce on-brand content

• Work alongside design partners from initial concept through to final execution

• Implement direct-response engagement best practices in promotionally driven messaging

• Stay updated on brand, retail, customer relationship marketing, and industry trends

• Offer insights on copy and advertising direction

• Contribute to brand awareness, store traffic, website traffic, and sales

⛳️ Requirements

• Bachelor’s Degree in English, journalism, communications, or advertising

• At least 3 years of experience in copywriting within advertising, direct marketing, or publishing

• Experience in fashion ecommerce or editorial

• Comprehensive understanding of current trends, style, culture, and language within the fashion industry

• A creative portfolio showcasing previous work

• Ability to think strategically regarding interactive design, advertising, media, and audience

• Strong conceptual skills with an understanding of how copy interacts with art, design, graphics, and typography

• Experience in developing direct response concepts, email marketing, and direct mail campaigns

• Capability to work independently and collaborate effectively with others within a team

• Proficiency in multitasking, adapting, and re-prioritizing while maintaining creative thinking under tight deadlines

• Excellent organizational skills with a keen attention to detail

• Exceptional written and verbal communication abilities

• Strong editing, proofreading, self-editing, and text sense-checking skills

• Skills in email, promotional, and online/social media copywriting with a desire to learn more

• Proficient in Word and Google Docs

• Familiarity with database tools

• Knowledge of Internet technology

• Preference for candidates with experience in email and promotional copywriting

🏝️ Benefits

• Opportunities to enhance skills and expand capabilities

• Benefits and opportunities aimed at improving life both in and outside of work

• Remote work arrangement