Conversion Rate Optimization Manager – Shopify DTC

This is a fully remote position, open to applicants in Canada, +4 more countries.

📋 Description

• Take ownership of the CRO test plan and backlog for both KittySpout and DoggySpout.

• Develop, test, and implement paid-acquisition funnels, landing pages, on-site offers, and post-purchase upsells.

• Collaborate with developers and designers, conduct QA testing on variants, and launch tests on a weekly basis.

• Assess test outcomes transparently and implement successful tests.

• Drive tangible enhancements in conversion rates, average order value (AOV), and revenue per visitor.

• Track conversion performance and promptly identify any declines on the same day.

• Oversee the CRO agency and collaborate with the Head of Growth to determine when to transition work in-house.

• Report on CRO KPIs weekly and facilitate the weekly CRO & Funnels meeting.

• Leverage successful patterns across both brands and continuously refine testing methods.

⛳️ Requirements

• Fully remote, full-time position.

• Proficient in English.

• 3–4+ years of experience managing CRO programs for Shopify direct-to-consumer brands.

• Proven track record of tests and funnels that have successfully increased conversion rates (CVR), average order value (AOV), or revenue per visitor (RPV), supported by data.

• Experience in creating and testing paid-acquisition funnels and landing pages.

• Extensive hands-on experience with Intelligems.

• Familiarity with AfterSell or similar platforms, Microsoft Clarity, and Shopify analytics.

• Capability to independently set up and conduct QA testing on experiments.

• Experience in briefing developers and designers and managing a CRO agency.

• Skill in writing clear hypotheses, properly sizing tests, and interpreting results based on an agreed significance rule.

• Understanding of how bundles, discounts, subscriptions, and upsells impact conversion rates, AOV, and margins.

• Willingness to work overtime or weekends when necessary.

• Excellent cultural fit with the stated values.

• Enthusiasm for working closely with the founder to help scale the company.

• Experience in subscription or pet brands is a plus.

🏝️ Benefits

• Fully remote work environment.

• Full-time employment opportunity.