Content & SEO Operations Specialist

This is a fully remote position, open to applicants in United States, +28 more locations.

📋 Description

• Take charge of the internal linking structure throughout the website and blog.

• Implement and sustain a hub-and-spoke cluster architecture across key topic areas.

• Oversee 301 redirects, canonical tags, and URL strategy.

• Ensure proper schema markup and accessibility for LLM crawlers.

• Monitor and resolve technical SEO challenges, including broken links, 404 errors, mixed content, hreflang issues, and crawl errors.

• Conduct continuous technical audits utilizing Screaming Frog, Ahrefs, and Google Search Console.

• Collaborate with development and HubSpot teams to implement and verify solutions.

• Create and execute backlink strategies through relationships with PMS partners.

• Seek placements in industry publications and manage outreach for comparison and alternative pages.

• Monitor referring domains and disavow harmful backlinks.

• Develop keyword-optimized content briefs using Clearscope and AirOps.

• Manage the content calendar and prioritization pipeline effectively.

• Review and publish content in accordance with on-page requirements.

• Supervise content refresh cycles and enhance the AirOps content production workflow.

• Maintain keyword maps and monitor competitor activities.

• Conduct quarterly content gap analyses to identify long-tail, adjacent, and emerging search opportunities.

• Maintain Ahrefs rank tracking for Share of Voice reporting.

• Oversee GA4 conversion goal setup and maintenance.

• Work closely with the Director of Demand Generation and collaborate with content team members and copywriters.

⛳️ Requirements

• A minimum of 2 years of experience in SEO, content operations, or a combined digital marketing role.

• Hands-on experience with Ahrefs, SEMrush, or equivalent tools is essential.

• Proficient in using HubSpot CMS for publishing, blog management, and custom modules.

• Ability to analyze data and make independent prioritization decisions.

• Preferred experience with Screaming Frog, Sitebulb, or equivalent crawling tools.

• Experience with Clearscope, Surfer SEO, or Frase is preferred.

• Familiarity with AirOps or similar AI content workflow tools is a plus.

• Capable of communicating data clearly to non-technical stakeholders.

• Proactive in verifying work prior to publication.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and career advancement.

• Flexible work hours and the possibility of remote work.

• Comprehensive health and wellness benefits.

• Collaborative and inclusive company culture.