Content Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create high-quality branded content for products and services across The Adaptavist Group brands.

• Develop content based on approved briefs from stakeholders throughout the group.

• Oversee the entire content production process, from ideation and research to editing and uploading for distribution.

• Collaborate with stakeholders to design and produce content for blogs, videos, emails, webinars, eBooks, social media posts, interactive tools, and sound bites.

• Evaluate briefs for clarity regarding objectives, target audiences, calls to action, and distribution plans, while alerting the Content Lead to any gaps.

• Investigate and trial new content formats.

• Plan, write, edit, and produce content, while also supporting promotion and reporting across various media.

• Conduct research on topics, audiences, and keywords using online tools.

• Provide briefs to internal and external agencies regarding campaign assets.

• Edit and optimize content for consistency, SEO, GEO visibility, and suitability for both human and AI consumption.

• Work alongside technical colleagues and subject matter experts to ensure the accuracy of content.

• Upload content to websites and other distribution channels through CMS.

• Repurpose and maximize value from high-performing content.

• Monitor performance using Google Analytics and SEO tools.

• Assist with monthly marketing reporting, offering insights on trends, updating the team on results, and suggesting changes.

• Report to the Content Lead within the Brand, Content and Comms team.

⛳️ Requirements

• Proven experience in a content-focused marketing role.

• Knowledge and/or experience in SEO and GEO.

• Strong commercial copywriting skills across various formats.

• Demonstrated ability to edit others' work to a publishable standard.

• Practical experience using AI tools in content workflows, with specific examples.

• A history of meeting deadlines across multiple concurrent projects while proactively identifying risks.

• Capability to manage multiple projects simultaneously in a dynamic, fast-paced environment.

• Excellent organizational, prioritization, and interpersonal skills.

• Meticulous attention to detail.

• Experience collaborating with and influencing teams from inception to implementation, especially with designers and developers.

• Familiarity with cross-functional stakeholders at all levels of seniority.

• Experience utilizing a project management tool, such as Jira or monday.com.

• Desirable: experience in a fast-paced, rapidly growing B2B Tech environment.

• Desirable: experience working in or with a Product Marketing team/function.

• Desirable: experience across multiple brands with unique identities and tones of voice.

• Desirable: knowledge and/or experience in Communications and PR.

• Desirable: knowledge and/or experience in video production.

• Desirable: familiarity with creative tools such as Canva.

• Desirable: knowledge and/or experience with Atlassian and/or monday.com.

🏝️ Benefits

• Very generous holiday (PTO) allowance.

• Flexible working hours.

• MacBook provided to all employees.

• Additional support for fully remote workers to establish home offices.

• 26 weeks of fully paid leave for birthing parents.

• 13 weeks of fully paid leave for non-birthing parents.

• Extended leave for adoption, IVF, surrogacy, elective egg freezing, menopause, menstruation, endometriosis, and PCOS.

• Flexible, remote-first working approach.

• Family-friendly policies.

• Diverse and inclusive work environment.