Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Implement Sortly's organic search strategy by creating authoritative and optimized content tailored for both traditional and AI-driven search.

• Oversee editorial planning and production for the blog and key web content.

• Administer the editorial calendar from the briefing stage through to publication.

• Create content that is rich in data, including editorial pieces, competitive analyses, customer stories, lead magnets, and event-related content.

• Collaborate with the Data team to develop proprietary research and benchmark studies.

• Establish AI-enhanced workflows for research, drafting, editing, and optimization processes.

• Manage relationships with agencies and freelancers, overseeing assignments, feedback, timelines, and delivery.

• Analyze content and channel performance, providing recommendations for enhancements.

• Take ownership of the weekly Inventory Insider newsletter, covering planning, writing, distribution, and optimization.

• Enhance newsletter performance through segmentation, testing, and data-driven iterations.

• Work together on email content for marketing campaigns and nurturing programs.

• Lead planning and execution efforts across LinkedIn, Facebook, and Instagram.

• Experiment with social formats and repurpose existing editorial, research, and campaign content.

• Coordinate company announcements, product launches, and integrated marketing campaigns.

⛳️ Requirements

• A minimum of 5 years of experience in content marketing, ideally focused on B2B audiences.

• Outstanding writing and editing capabilities across various formats including blogs, editorial pieces, emails, social media, customer stories, and long-form assets.

• Practical experience in managing content programs across blogs, emails, and organic social media channels.

• Strong grasp of SEO best practices and knowledge of GEO and AI-search considerations.

• Proficiency in using AI tools for content research, creation, optimization, or production workflows.

• Ability to distill complex information, data, and expertise into clear and engaging content.

• Capacity to juggle multiple projects, stakeholders, external partners, and deadlines while upholding high editorial standards.

• Experience in utilizing content performance data to identify opportunities and refine execution.

• Familiarity with B2B SaaS environments.

• Experience with Construction or Field Services audiences, inventory management, or asset tracking is advantageous.

• Knowledge of HubSpot and WordPress is a plus.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Annual off-site retreats.

• Stipend for home office setup.

• 401k matching.

• Yearly reimbursement for learning and development opportunities.

• A remote-first distributed work environment.