Content Marketing Manager

This is a fully remote position, open to applicants in Ireland.

📋 Description

• Manage the entire content lifecycle, including planning, writing, editing, publishing, and measurement.

• Oversee the content production and publication calendar for the main website, blog, and social media channels.

• Create and refine blog posts, product and solution pages, landing pages, email content, and press releases.

• Publish and update content directly in DatoCMS while utilizing the Marketing Editor role.

• Lead the Customer Success Story pipeline, which involves coordinating interviews, drafting content, obtaining customer approvals, and publishing.

• Ensure content quality in the CMS, focusing on image sizing, alt text, metadata, slugs, structured fields, and internal linking.

• Collaborate with web development on new page templates, blocks, or schema modifications.

• Maintain governance of content across the website, blog, documentation, and knowledge-base properties.

• Handle on-page SEO for marketing content and contribute to optimizations for answer engines.

• Track content performance using GA4, Search Console, and HubSpot analytics.

• Generate a monthly content report with suggested actions.

• Adapt long-form content into social media posts, newsletter items, and community forum announcements.

• Synchronize publication timing with product launches, events, and marketing campaigns.

• Transform engineering and product information into clear, accessible marketing content.

• Confirm technical claims with engineers prior to publication.

• Assist the sales team with one-pagers, comparison pages, and battlecards.

⛳️ Requirements

• Practical experience with a headless CMS such as DatoCMS, Contentful, Sanity, Storyblok, or similar platforms.

• Native-level proficiency in written English.

• Skill in editing technical drafts from non-native speakers into polished prose.

• Familiarity with on-page SEO and web analytics tools, including GA4 and Search Console.

• Capability to read technical documentation and engage in credible discussions about network features with network engineers.

• Self-motivated and comfortable working within a distributed team using Jira, Confluence, and Slack.

• A minimum of 3 years of experience in content marketing or content management for a technical/B2B product.

• Strong preference for candidates with experience in networking, infrastructure, developer tools, or open-source technologies.

• Background in the networking/IT industry or relevant certifications, such as CCNA-level knowledge, is a plus.

• Familiarity with HubSpot, particularly in blog, email, and CRM functionalities, is advantageous.

• Experience within open-source communities is a plus.

• Basic understanding of Markdown/HTML and familiarity with Git-based workflows is beneficial.

• Experience in producing customer case studies, including managing interviews and approvals, is a plus.

🏝️ Benefits

• Fully remote work.

• Flexible work schedule.

• 20 days of annual paid vacation.

• Up to 10 days of paid leave for recognized national holidays.

• Sick leave in accordance with company policy.