Content Marketing Manager

This is a fully remote position, open to applicants in Mexico, +2 more countries.

📋 Description

• Take ownership of and manage the integrated content calendar that aligns with demand generation campaigns, product marketing initiatives, sales priorities, and overall business objectives.

• Lead the complete execution of a high-volume content production engine spanning various channels, formats, audiences, and stages of the buyer journey.

• Supervise the creation of blogs, social media content, thought leadership pieces, white papers, webinars, email campaigns, sales collateral, competitive battlecards, case studies, and additional marketing materials.

• Convert campaign briefs, business priorities, product messaging, and market insights into actionable content plans and deliverables.

• Create scalable workflows, production processes, and editorial standards.

• Manage competing requests and shifting priorities while keeping track of production statuses, dependencies, and timelines.

• Oversee, mentor, and develop a team of three content professionals located in LATAM.

• Allocate work based on team capacity, skills, timelines, and business impact.

• Set clear expectations for output, quality, turnaround times, and performance metrics.

• Foster a collaborative and high-accountability team culture.

• Enhance team capacity and performance through improved processes, skills development, resource allocation, and technology integration.

• Advocate for responsible AI usage across research, ideation, outlining, drafting, editing, repurposing, localization, and optimization.

• Provide the team with AI tools, prompts, templates, and standardized workflows.

• Collaborate with the Director of Demand Generation on campaigns, audience engagement, lead generation, and pipeline development.

• Work closely with demand generation, product marketing, sales, brand, communications, and subject matter experts.

• Create sales enablement materials including comparison sheets, battlecards, objection-handling documents, presentations, and customer-facing collateral.

• Customize content for specific audiences, buyer personas, industry requirements, and stages of the customer journey.

• Assist in content distribution and repurposing strategies.

• Establish processes for intake, briefing, prioritization, review, approval, and publishing.

• Monitor production volume, on-time delivery, turnaround times, capacity, and quality of content.

• Analyze content performance and leverage insights for future planning.

• Identify bottlenecks, manage dependencies, and resolve delivery challenges.

• Communicate progress, risks, resource needs, and outcomes to marketing leadership.

• Build a reliable, scalable, high-performing content operation that supports global marketing and demand generation growth.

⛳️ Requirements

• Minimum of 5 years of experience in content marketing, content strategy, editorial operations, or a related marketing field.

• Required experience in the HR industry, preferably within HR technology, HCM, payroll, benefits, talent management, workforce management, employer services, or similar B2B solutions.

• Proven experience in managing and developing a team, including setting priorities, delegating tasks, coaching team members, and ensuring accountability.

• Demonstrated ability to handle high-volume content production while consistently meeting tight deadlines.

• Experience in producing and managing a diverse array of B2B marketing content, including both long-form and short-form assets, campaign materials, and sales enablement resources.

• Strong project management and organizational skills are essential.

• Proven experience utilizing AI tools to enhance content production, team productivity, workflow efficiency, and content repurposing.

• Exceptional writing, editing, messaging, and editorial judgment skills.

• Experience working collaboratively with demand generation and sales teams.

• Effective communication and stakeholder management skills, including the ability to work across functions, time zones, and geographical locations.

• Comfortable thriving in a fast-paced, results-oriented environment.

• Professional proficiency in English is a must.

• Preferred qualifications: experience in a global or distributed marketing organization; familiarity with marketing automation, content management systems, project management platforms, and digital marketing analytics; knowledge of international audience content and localization; expertise in SEO, content distribution, conversion-focused messaging, and demand generation; and experience with scalable content operations and AI-enabled marketing processes.

• Additional language skills relevant to LATAM markets are an advantage.

🏝️ Benefits

• Autonomy & Flexibility (Work in Any Way)

• Paid bonding leave

• 2 Charitable Days

• Reward & Recognition Program

• Annual bonus scheme or sales incentive plan

• Flexible coworking space options based on location

• Access to 2 learning platforms for continuous growth

• International environment and opportunities to collaborate across the world