Content Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Implement audience-centric content marketing strategies and initiatives in collaboration with Integrated Marketing Managers and senior leaders in content marketing.

• Assist in developing content marketing roadmaps that align with audience priorities, integrated marketing strategies, campaign goals, and overall business objectives.

• Assess content marketing requirements throughout the customer buying journey, encompassing awareness, consideration, conversion, and retention stages.

• Convert content marketing strategies into actionable briefs, assets, campaigns, and optimization plans.

• Discover opportunities to enhance audience engagement, conversion rates, search visibility, and content reuse across multiple channels.

• Collaborate with the Communications team to adapt and activate thought leadership for various marketing applications.

• Create, edit, and refine service pages, landing pages, email campaigns, nurture programs, paid media content, SEO content, AEO content, FAQ content, campaign assets, and resource center materials.

• Simplify complex business subjects into clear, audience-focused marketing materials.

• Utilize the Robert Half brand voice, messaging frameworks, audience insights, and content marketing standards.

• Review assets for clarity, accuracy, brand consistency, search performance, answer quality, and conversion effectiveness.

• Responsibly employ AI-assisted content marketing workflows while ensuring accuracy, originality, and compliance.

• Implement SEO and AEO best practices across search engines and AI-driven discovery experiences.

• Analyze content marketing performance in collaboration with SEO, Digital Marketing, Web, and Analytics teams.

• Assist in testing and optimizing headlines, calls to action, page structures, FAQs, schema-ready copy, and conversion messaging.

• Perform content marketing audits and refresh existing materials.

• Monitor content marketing KPIs and suggest data-driven enhancements.

• Work collaboratively across Integrated Marketing, Brand Marketing, Performance Marketing, Digital Marketing, Communications, Analytics, and Web teams.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.

• 5 to 8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or similar roles.

• Proven track record of executing content marketing strategies and producing marketing content that fosters engagement, demand generation, conversion, and business growth.

• Strong practical experience in writing and editing across digital platforms, including web content, email, landing pages, SEO content, AEO content, and campaign assets.

• Comprehensive knowledge of SEO content marketing strategy, search intent, content optimization, and principles of AI-driven discovery.

• Experience leveraging performance insights to enhance content marketing assets and boost engagement, conversion, and discoverability.

• Familiarity with content management systems.

• Proficiency in SEO and keyword research tools.

• Experience with marketing analytics and reporting tools.

• Proficient in Microsoft Office Suite and Copilot.

• Knowledge of AI-assisted content marketing creation tools.

• Understanding of web content publishing and optimization workflows.

• Successful completion of a background check as a condition for employment.

• Preferred: experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.

• Preferred: experience with AI-assisted content marketing creation tools and workflows.

• Preferred: experience collaborating with SEO, web, analytics, paid media, email, and integrated marketing teams.

🏝️ Benefits

• Group health insurance benefits (medical, vision, dental).

• FSA and HSA healthcare accounts.

• Life and accident insurance.

• Adoption and fertility assistance.

• Paid parental leave of up to 6 weeks.

• Short-term and long-term disability coverage.

• Paid time off for vacation, personal needs, and sick days.

• Choice Time Off (CTO), up to 17 days per calendar year for new hires, prorated based on hours worked and years of service.

• Up to 11 paid holidays per calendar year.

• 401(k) savings and investment plan or deferred compensation plan, if eligible.

• Employer match of 100% on the first 3% of contributions for eligible employees.

• Discretionary annual bonus.

• Reasonable accommodation assistance for applicants with disabilities.