Content Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Develop and implement a comprehensive content marketing strategy that aligns with business objectives, product launches, customer journeys, and revenue targets.

• Utilize SEO and AEO best practices to enhance visibility in organic search and LLM results.

• Create and oversee editorial calendars that support brand awareness, thought leadership, and pipeline development.

• Identify content deficits, audience needs, and market opportunities using customer insights, competitive analysis, and performance metrics.

• Collaborate with marketing leadership on messaging frameworks, campaign themes, and integrated go-to-market strategies.

• Measure, analyze, and report on content effectiveness utilizing marketing metrics.

• Update and repurpose high-performing content into various formats throughout the customer journey.

• Optimize content strategies based on audience behavior, engagement levels, pipeline contributions, and revenue impact.

• Conduct content audits and suggest improvements to processes.

• Work with product marketing and subject matter experts to produce blogs, technical thought leadership articles, case studies, customer stories, solution briefs, landing page copy, e-books, and white papers.

• Simplify complex technical concepts into clear, engaging narratives tailored for specific audiences.

• Guide design teams and subject matter experts in creating video demonstrations and tutorials.

• Produce industry-focused content that strengthens market leadership and brand credibility.

• Utilize approved AI tools for content creation, research, analysis, and productivity while ensuring human oversight.

• Assess emerging content marketing technologies and best practices.

• Collaborate with product marketing, product management, and subject matter experts to narrate product stories for Perforce's Digital Creation portfolio.

• Foster awareness, engagement, and pipeline growth among both technical and business audiences.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.

• 4+ years of B2B content marketing experience, preferably in enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology sectors.

• Demonstrated success in developing content programs that enhance both brand visibility and revenue growth.

• Experience collaborating with product marketing, demand generation, and sales teams.

• Ability to translate technical topics into accessible and engaging content.

• Strong storytelling and content creation skills.

• Experience working with diverse stakeholders, including technical subject matter experts, to generate content in various formats.

• Solid understanding of content marketing strategies, SEO principles, demand generation, and customer journey mapping.

• Proficiency in Google Analytics, Google Search Console, and BrightEdge.

• Strong project management and stakeholder engagement abilities.

• Familiarity with Hive project management software.

• Capability to independently manage multiple projects and priorities in a fast-paced environment.

• AI fluency suitable for the role, encompassing responsible AI tool usage, sound judgment, and adherence to AI governance and security protocols.

🏝️ Benefits

• Medical insurance.

• Dental insurance.

• Vision insurance.

• Retirement benefits.

• Life insurance.

• Wellness programs.

• Total time off.

• Additional employee perks.

• Annual Bonus Plan.

• Opportunities for learning and career development.

• Remote work arrangement.