Content Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of designated topic areas and content clusters.

• Cultivate expertise through primary sources, customer demonstrations, and discussions with sales and success teams.

• Comprehend Lumiform's product and tailor it to specific use cases and competitive analyses.

• Create benchmark reports and original research by identifying angles, selecting data, and measuring pertinent topics.

• Investigate both internal and external data to produce academically rigorous reports.

• Collaborate with marketing managers to share research with appropriate audiences.

• Develop app-use pages tailored for specific industry applications, including HACCP, fire safety, and vehicle inspections.

• Craft listicles, competitor comparison pages, and best-alternative content.

• Write customer stories based on genuine interviews, newsletters, and other marketing materials.

• Publish and manage content using WordPress.

• Implement SEO and AEO principles.

• Enhance existing content for quality, relevance, structure, and performance.

• Transform data from demos and customer interactions into FAQs and on-page responses.

⛳️ Requirements

• Over 4 years of experience in content marketing.

• Significant experience in B2B SaaS.

• Degree from a prestigious university.

• Native-level proficiency in English writing.

• Demonstrated independent research experience utilizing primary sources and assessing reliability.

• Capability to quickly develop expertise in unfamiliar regulated topics.

• Technical curiosity and an ability to understand how products function and the problems they address.

• Proficiency in using AI for research and drafting, complemented by human judgment and revision.

• Clear, creative, approachable, and human writing style.

• Capacity to suggest original topics and research reports.

• Reliable, diligent, and proactive work ethic.

• Experience in creating benchmark reports, surveys, or other original research content is highly preferred.

• Familiarity with WordPress is strongly preferred.

• Basic understanding of SEO principles, including keyword research, integration, headings, internal linking, and content optimization is highly preferred.

• Awareness of AEO (answer engine optimization) and its significance is strongly preferred.

• Experience writing about regulated or technical subjects such as food safety, quality, EHS, or logistics is strongly preferred.

🏝️ Benefits

• Make a positive impact on society by safeguarding frontline workers and customers from preventable harm.

• Be part of an ambitious, international team with flat hierarchies.

• Enjoy real decision-making autonomy.

• Work closely with two marketing managers and have direct access to founders.

• Opportunity to spearhead a growth initiative from the ground up.

• Contribute to benchmark reports that carry your name and reach industry bodies, journalists, and analysts.

• Opportunity to gain in-depth expertise in inspections, audits, and frontline operations.

• Fully remote work with the flexibility to choose your work environment.