Content Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• Formulate and implement a content marketing strategy that is in line with business objectives, SEO practices, and brand identity.

• Oversee the content calendar from start to finish.

• Guarantee the quality, consistency, and alignment of content with the brand.

• Collaborate with the web team to enhance content for search engines and AI platforms.

• Track and report on the key performance indicators of the content program.

• Utilize analytics tools to pinpoint areas for improvement.

• Ensure messaging is aligned for integrated campaign support across various channels.

• Work closely with marketing, product, and brand teams.

• Disseminate company news and announcements.

• Manage the public perception of Canonical and its offerings.

• Report to the Director/Head of Communications and collaborate with Product Management, Alliances, Sales, and Marketing teams.

⛳️ Requirements

• Outstanding communication skills with the capacity to influence stakeholders and collaborate across cross-functional teams.

• Knowledge of communications and content strategy, with practical experience in content marketing and social media.

• Demonstrated experience in producing authoritative and engaging content, or leading extensive brand campaigns.

• A portfolio of written work is required.

• Strong strategic thinking skills grounded in consumer insights, audience understanding, and brand awareness.

• A passion for high-quality messaging and written communication.

• Technical curiosity and an interest in software technology and its challenges.

• A data-driven approach to communications and content, including the ability to measure and present relevant business outcomes.

• Exceptional academic performance from both high school and university.

• Proficient in written and spoken English at a business level.

• Genuine personal motivation aligned with Canonical’s mission.

• Willingness to travel internationally 2–4 times a year for company events lasting up to two weeks.

• 2–7 years of experience in a relevant field.

• Preferably knowledgeable in AEO/GEO and SEO.

• Experience in B2B technology marketing, communications, or related fields is preferred.

• Experience in developing content marketing or communications strategies for enterprise technology products is preferred.

• Familiarity with project management tools such as Jira is preferred.

🏝️ Benefits

• Fully remote working environment.

• Personal learning and development budget of 2,000 USD per annum.

• Annual compensation review.

• Recognition rewards.

• Annual holiday leave.

• Parental Leave.

• Employee Assistance Programme.

• Opportunity to travel to new locations to meet colleagues at ‘sprints’.

• Priority Pass for travel and travel upgrades for long-haul company events.

• Annual bonuses and sales incentives may apply to eligible roles.