Content Marketing Lead

This is a fully remote position, open to applicants in Ireland, +5 more countries.

📋 Description

• Develop Oyster’s long-term editorial and category strategy in collaboration with Marketing, executive leadership, Product, People, Legal, and customer-facing teams.

• Address narrative trade-offs and create uniform positions, standards of evidence, and terminology.

• Manage a multi-year editorial roadmap and a portfolio of flagship research and thought-leadership projects.

• Establish the ultimate quality standards for voice, accuracy, evidence, and style across both human- and AI-generated content.

• Design and oversee AI systems for research, brand voice, fact-checking, source verification, repurposing, evaluation, and reporting.

• Define risk-based guidelines for AI, human, specialist, and executive contributions.

• Set standards embraced across Marketing and partner teams.

• Evaluate throughput, cycle time, costs, adoption rates, quality, and business impact; continuously enhance the system every quarter.

• Establish the operational framework for executive publishing and guide leaders on public discourse.

• Transform proprietary employment, salary, and hiring data into innovative research.

• Organize newsletters, podcasts, events, PR, analyst relations, Product Marketing, partner/customer storytelling, and social media around unified narratives.

• Link editorial choices to growth, customer trust, target-account engagement, earned influence, and pipeline development.

• Create reports for portfolio and investment decisions.

• Detect emerging market trends and suggest company responses.

• Direct senior stakeholders, freelancers, agencies, specialists, and subject-matter experts without formal authority.

• Establish decision rights, operating rhythms, and collective standards.

• Outline the capability roadmap and future organizational structure.

⛳️ Requirements

• 8+ years of experience in content, editorial, or brand journalism.

• Senior responsibility for a brand narrative or thought leadership program in a B2B technology firm.

• Proven track record of shaping a company or category narrative that influenced decisions, earned external authority, and received cross-team adoption.

• Portfolio demonstrating work that garnered attention through citations, quotes, debates, or organic sharing.

• Experience with AI-first practices beyond drafting, including agents, custom workflows, evaluation, QA, governance, and broader adoption.

• Outstanding English-language editorial judgment, writing, editing, sourcing, and voice management.

• Capability to convert proprietary data and complex research into clear, defensible, business-relevant arguments.

• Experience in making significant trade-offs and providing direction across executives and various functions without formal authority.

• Proven ability to establish scalable mechanisms, operating standards, and strategic roadmaps.

• Drive to function as a high-autonomy individual contributor with no direct reports.

• Fluency in written and spoken English.

• Stable home internet connection.

• Legal authorization to work in the country of residence.

• Bonus: experience in HR tech, global employment, future of work, fintech, or another compliance-intensive sector.

• Bonus: proficiency in AI search visibility.

• Bonus: familiarity with video, podcasting, or design.

• Bonus: experience establishing an in-house newsroom or original research program.

• Bonus: experience living or working in multiple markets, or fluency in more than one language.

🏝️ Benefits

• Fully remote position allowing work from home.

• Flexibility to work from any location, subject to authorization based on where you reside.

• 40 days off per year, including holidays and vacation, or more if required by the country.

• Access to Plumm mental well-being services.

• Monthly wellness allowance via ThanksBen wallet.

• A minimum of three months of paid parental leave for all new parents.

• Job protection for up to 12 months or as mandated locally.

• Work-from-home stipend for laptop and home office necessities.

• An asynchronous, collaborative working environment.

• An inclusive, global workplace.

• Reasonable accommodations throughout the recruiting process.