Content Marketer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and implement a thorough social media and LinkedIn strategy for the firm and its executive leadership.

• Craft high-conversion content for email campaigns, newsletters, and social media posts specifically designed for U.S. business audiences.

• Design visually appealing graphics and marketing materials utilizing Canva.

• Convert internal data, industry discussions, and leadership insights into salary guides, case studies, and candidate marketing content.

• Construct and oversee content calendars and publishing timelines.

• Enhance email and LinkedIn outbound marketing channels to generate leads and foster business growth.

• Create systems to capture and repurpose industry knowledge into sustainable marketing content.

• Assess campaign performance and suggest strategic priorities based on business impact and return on investment.

• Shape industry expertise into a compelling brand presence for a U.S. healthcare executive search firm.

⛳️ Requirements

• Significant, recent experience with U.S.-based companies, coupled with a profound understanding of American business culture and communication nuances.

• Full professional fluency in English (both spoken and written), with outstanding copywriting and storytelling capabilities.

• Proven experience in B2B marketing, particularly within professional services or relationship-driven sectors.

• Expertise in visual content creation using Canva and experience managing professional social media profiles (especially LinkedIn).

• Strategic approach with the capability to work autonomously and handle multiple projects from concept to execution.

• Strong critical thinking abilities and a desire to learn about a complex niche industry.

• Residing in Brazil with a reliable home-office setup and high-speed internet connection.

• Capability to adhere to a strict 9:00 AM – 5:00 PM CST schedule to sync with the U.S. team.

• Nice-to-haves: Background in recruiting, executive search, or staffing; knowledge of healthcare, Senior Living, or Skilled Nursing; familiarity with LinkedIn Sales Navigator, CRMs, Mailchimp, or similar email automation tools; experience in executive thought leadership and personal branding; understanding of marketing analytics.

🏝️ Benefits

• Competitive compensation

• Fully remote work environment from Brazil

• High level of ownership and creative freedom

• Opportunities for career advancement as the marketing function grows

• Chance to establish an outbound engagement program from the ground up

• Collaborative atmosphere with experienced industry leaders