Content Engineer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop clear, engaging, and well-organized content tailored for intricate B2B technology audiences.

• Transform technical, strategic, and product details into approachable narratives that support brand positioning, audience engagement, and buyer decision-making.

• Write and refine eBooks, whitepapers, reports, guides, case studies, blogs, infographics, landing page copy, campaign content, and enablement materials.

• Modify tone, depth, and structure to suit various audiences, formats, channels, and stages of the customer journey.

• Utilize LLMs and AI tools for research, outlining, drafting, editing, content repurposing, claim validation, and version control.

• Create prompts, reusable instructions, prompt patterns, and workflow templates.

• Thoroughly evaluate AI-generated outputs to identify gaps in accuracy, structure, tone, source usage, and strategic alignment.

• Refine AI-assisted drafts into polished, client-ready content.

• Assist in identifying areas where AI can enhance efficiency and where human insight is essential.

• Establish repeatable content workflows and document source requirements, prompt inputs, review processes, QA criteria, and expected outputs.

• Organize client knowledge, brand guidelines, messaging rules, editorial standards, and ongoing feedback.

• Conduct research, verify claims, and synthesize input from subject matter experts, client materials, stakeholder interviews, external sources, and AI-assisted research tools.

• Identify key themes, proof points, audience tensions, and messaging opportunities.

• Review content for clarity, coherence, logic, tone, accuracy, and brand alignment.

• Develop QA checklists and editorial review standards for AI-supported workflows.

• Explore new tools, workflows, and prompting techniques.

• Propose ideas to enhance the processes of the Content team.

• Train and empower teammates on AI-supported workflows.

• Contribute to Intercept’s Human + AI content operating model.

⛳️ Requirements

• Strong background in copywriting, editing, content strategy, editorial development, or technical content.

• Experience writing for B2B, technology, SaaS, enterprise, partner, or complex business audiences.

• Excellent command of structure, narrative, clarity, tone, and audience relevance.

• Practical experience with LLMs or AI writing tools such as ChatGPT, Claude, Copilot, Jasper, or similar platforms.

• Demonstrated curiosity about prompting, AI-assisted editing, workflow design, and emerging content tools.

• Strong editorial judgment and the ability to challenge subpar AI-generated outputs.

• High attention to detail regarding accuracy, claims, brand voice, and source integrity.

• Capability to collaborate across content, strategy, creative, accounts, production, and technology teams.

• Comfort in a fast-paced environment with changing tools, workflows, and expectations.

• Familiarity with Microsoft 365, SharePoint, Monday.com, or similar workflow tools.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional development and continued learning.

• Flexible work arrangements and a supportive team environment.

• Comprehensive health benefits and wellness programs.

• Engaging company culture focused on collaboration and innovation.