Content & Communications Marketing Manager – Germany

This is a fully remote position, open to applicants in Germany.

📋 Description

• Formulate the German content strategy for Pennylane and influence the company's image within the German market.

• Create content for LinkedIn, including editorial calendars and content pillars that encompass the product, e-invoicing, market trends, and related subjects.

• Produce both video and written case studies and customer narratives, employing a structured approach to content repurposing.

• Develop lead magnets, guides, articles, newsletters, and various formats tailored for accounting firms and SMEs.

• Assist in the development and production of the podcast.

• Modify international content to suit the German market, audience, and cultural nuances.

• Work in collaboration with Product Marketing, Product, and Sales teams on product launches, updates, and market-related topics.

• Simplify intricate product, regulatory, and accounting concepts into engaging and accessible content.

• Create sales-enablement materials such as pitch decks, one-pagers, product narratives, and other assets.

• Generate content for events, webinars, and conferences, including social media posts, emails, presentations, event pages, and on-site materials.

• Provide communication support before, during, and after events while ensuring a consistent brand presence.

• Establish content workflows and editorial plans in collaboration with both German and international teams.

• Coordinate with designers, freelancers, agencies, and other external partners as necessary.

• Utilize AI tools for research, drafting, repurposing, and localization, while ensuring quality, accuracy, and consistency in tone of voice.

• Assess content performance and continually refine topics and formats.

⛳️ Requirements

• Proficient in German writing and speaking at a native level.

• Strong professional command of English.

• Around 5 years of experience in Content, Communications, Product Marketing, Brand Content, or B2B Marketing.

• Experience in crafting content for a B2B audience, preferably within SaaS, FinTech, Finance, Accounting, or similarly complex or regulated fields.

• Capacity to quickly grasp complex information and generate clear, relevant, and compelling narratives.

• Excellent editorial judgment.

• Ability to organize, prioritize, and progress multiple topics and projects concurrently.

• Comfort in collaborating with Brand, Product, Sales, Growth, and Events teams.

• Capability to work independently without requiring a detailed brief.

• A meticulous, quality-driven approach that balances speed and practicality.

• Experience in establishing a brand in a new market, content repurposing, AI-assisted content processes, and working in international settings is advantageous, but not mandatory.

🏝️ Benefits

• Flexible remote work culture.

• Diverse international environment with over 25 nationalities represented.

• Opportunity to influence Pennylane’s brand and communications strategy in the German market.

• Access to the expertise, foundational brand elements, and resources of the international team.

• High level of autonomy and the opportunity to develop market-specific communications.