Consumer Marketing – Growth Lead

This is a fully remote position, open to applicants in California.

📋 Description

• Lead comprehensive full-stack execution across various domains to meet revenue goals for the direct-to-consumer segment.

• Formulate and implement ElliQ’s multi-channel growth strategy.

• Enhance brand awareness, generate leads, and drive user acquisition.

• Identify and utilize channels such as paid media, email marketing, influencer partnerships, social media, print, audio, television, and community outreach.

• Experiment with and refine channels to optimize reach, engagement, and return on investment (ROI).

• Manage media purchasing and budget distribution effectively.

• Develop and refine content and messaging for paid advertisements, websites, landing pages, newsletters, social media, email communications, and affiliate programs.

• Execute automated lifecycle marketing campaigns informed by user behavior and engagement metrics.

• Build and maintain marketing analytics and reporting systems.

• Collaborate with product and customer success teams to synchronize growth initiatives and improve user experience.

• Stay informed on industry trends and experiment with new channels and best practices.

• Report directly to the Chief Strategy Officer.

⛳️ Requirements

• A minimum of 3–5 years of experience in consumer marketing, growth strategies, or user acquisition.

• Demonstrated expertise in consumer electronics or subscription-based business models.

• Proficient in A/B testing, analytics, and performance measurement.

• Experience collaborating with media-buying and campaign management agencies.

• Proven track record in managing ad purchases and enhancing ROI and performance on platforms like Meta, Google, TikTok, and OpenAI.

• Strong skills in copywriting and messaging for email campaigns, newsletters, landing pages, and paid advertisements.

• Familiarity with CRM and marketing automation platforms, including Klaviyo, Shopify, Looker, and Google Analytics.

• Capability to oversee intricate projects across diverse teams.

• Self-motivated with a proactive mindset.

• A genuine passion for assisting individuals, particularly older adults, along with a customer-first approach.

🏝️ Benefits

• Flexible remote work options.

• Full-time employment opportunity.