Consumer Insights Manager

This is a fully remote position, open to applicants in Spain, +4 more countries.

📋 Description

• Spearhead primary research initiatives that provide actionable insights across Zynga’s game portfolio and the wider gaming industry.

• Independently oversee qualitative and quantitative research projects from inception to completion.

• Assist in research requirements for game design, live services, and marketing pertaining to both current titles and games under development.

• Collaborate with stakeholders to conceptualize and outline primary research projects that align with business goals.

• Handle methodologies including playtests, surveys, motivational profiling, and biometric studies.

• Maintain relationships with external research vendors as well as internal Zynga teams.

• Work alongside game studios and cross-functional stakeholders throughout Zynga.

• Participate in in-person research and visit partner studios, which may involve some international travel.

⛳️ Requirements

• Over 4 years of experience within a custom primary research team, either on the client or vendor side.

• Significant experience in designing and executing primary research, analyzing and visualizing data, and disseminating information across the organization.

• Proven expertise in a wide array of qualitative and quantitative primary research methodologies.

• Professional experience related to casual mobile games.

• Familiarity with survey tools such as Alchemer or Qualtrics.

• Demonstrated capability to cultivate cooperative and productive relationships with both internal and external partners.

• Proficiency in English is mandatory.

• A genuine enthusiasm for playing mobile games.

• Proficiency in Turkish is considered a plus.

• Experience in building and managing sample panels is an additional asset.

🏝️ Benefits

• Comprehensive benefits package designed to support and balance the needs of our teams.

• Equal opportunity employer dedicated to diversity, inclusion, and workplace accommodations.