Cluster Assistant Manager – Digital Marketing

This is a fully remote position, open to applicants in Sri Lanka.

📋 Description

• Design and implement digital campaigns aimed at boosting room bookings, restaurant reservations, F&B sales, event inquiries, and other revenue-generating opportunities.

• Convert hotel promotions, offers, and seasonal packages into campaigns that drive inquiries, conversions, and sales.

• Enhance campaign conversion rates and optimize return on advertising investment.

• Work collaboratively with Sales, Reservations, F&B, creative, and PR teams to convert inquiries and align campaigns with revenue objectives.

• Plan, execute, manage, and refine paid campaigns across Meta and various digital platforms.

• Distribute advertising budgets among four hospitality properties.

• Track cost per lead, conversion rates, campaign performance, and return on ad spend.

• Experiment with creative content, target audiences, and campaign formats.

• Supervise Facebook, Instagram, TikTok, and other social media channels for four properties.

• Organize content calendars and publishing timelines.

• Address messages, comments, and online inquiries and follow up to enhance conversions.

• Uphold brand standards while customizing content for each property’s target audience.

• Coordinate campaigns for rooms, dining, bars, weddings, meetings and events, festive promotions, and special offers.

• Keep track of competitor activities, market trends, and audience behaviors.

• Compile monthly performance reports detailing engagement, lead generation, conversions, advertising expenses, KPIs, budget usage, and attributable revenue.

• Offer suggestions for enhancing campaign performance and digital sales.

⛳️ Requirements

• A degree or professional qualification in Digital Marketing, Marketing, Business, or a related discipline.

• A minimum of 3–5 years of pertinent digital marketing experience, ideally within hospitality, travel, tourism, or consumer-facing sectors.

• Practical experience with Meta Ads Manager.

• Familiarity with paid social campaigns, audience targeting, and budget optimization.

• Proven track record in generating qualified leads.

🏝️ Benefits

• Opportunities for career development, learning, and growth investment.

• An inclusive workplace with Employee Resource Groups and inclusion initiatives.

• Special hotel rates of up to 53% off for Team Members at more than 1,500 Radisson Hotels worldwide.

• A guaranteed minimum 30% discount for Friends & Family.

• Exclusive discounts on breakfast, food and beverage, spa services, and more.

• Option for remote work.