Digital Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Serve as the primary point of contact for customer relationships via phone, email, the shared DMM inbox, and Zendesk.

• Provide training to customers on TrackInsights.

• Conduct monthly or bi-monthly Health Checks for each account.

• Maintain up-to-date tasks in Certinia and proactively identify any performance declines, slow responses, or customer dissatisfaction to prevent churn.

• Transform data from Google Ads, Facebook Ads, and other channels in TrackInsights into client report presentations.

• Facilitate regular client meetings and present quarterly audit findings.

• Modify client marketing strategies in response to performance trends and market dynamics.

• Evaluate ROI across digital channels and report on metrics such as purchases, website engagement rates, cost per acquisition, return on ad spend, click-through rates, and open rates.

• Collaborate with ad creators, content writers, and website support to fulfill client action items.

• Work in partnership with CSMs, CAEs, Product Marketing, and Data on QBRs, Strategic Business Reviews, renewals, upsells, product launches, and attribution reporting.

• For TrackPMS clients, collaborate with Customer Success Managers, lead monthly reviews and Health Checks, and present the marketing narrative at Quarterly Reviews.

• For clients outside TrackPMS, manage the complete relationship, conduct all reviews, and coordinate with a dedicated Customer Account Executive on an account plan to transition them to Track.

⛳️ Requirements

• A Bachelor’s degree in Business, Marketing, Communications, Journalism, English, or a related discipline.

• Practical experience with paid search (Google and Bing), Google Ads, Facebook Ads Manager, and Google Analytics.

• Familiarity with email marketing, SEO, and conversion optimization in both B2B and B2C contexts.

• Proficiency with Salesforce.

• Confidence in presenting performance data and recommendations to clients.

• Comfortable utilizing AI tools like Claude to enhance data analysis, report generation, and research tasks.

• Willingness to travel as necessary.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage.

• Flexible paid time off.

• Health Savings Account with an annual match of up to $2,000.

• Flexible Spending Accounts.

• Up to $900 annually in Wellness Rewards.

• Retirement plan with employer contributions.

• Unlimited access to professional training and development opportunities.

• Company-sponsored life insurance and long-term disability coverage.

• Flexible work environment.

• $150 quarterly allowance for personal use.