Campaign Operations Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Leverage marketing automation to implement targeted and timely campaigns that effectively engage customers at optimal moments.

• Create and sustain nurture tracks designed to guide prospects and customers toward trial, adoption, and expansion.

• Execute Account-Based Marketing (ABM) and multi-channel initiatives for designated accounts based on clear campaign briefs.

• Establish real-time triggered campaigns that respond to customer behavior and product engagement.

• Utilize marketing, sales, and product data to segment audiences and personalize communications.

• Operate within the marketing data environment to ensure every campaign utilizes accurate and up-to-date data.

• Identify and assist in resolving Salesforce and Marketo synchronization issues before they impact customers.

• Employ AI and MCP connections to expedite campaign creation, testing, and data validation.

• Collaborate with Demand Generation, Marketing Operations, Analytics, Sales, Product, and Customer Success teams.

• Report directly to the Senior Manager, Lifecycle and Campaign Operations.

⛳️ Requirements

• Demonstrated experience in developing nurture, ABM, and triggered programs using Marketo.

• Familiarity with Salesforce data structures and their synchronization with Marketo.

• Proven ability to utilize marketing, sales, or product data to segment audiences and tailor campaigns.

• Proficiency in AI, including the use of MCP connections to integrate with Marketo and other data sources.

• Organized thinker who maintains high levels of organization across multiple campaigns.

• Detail-oriented builder who conducts thorough testing to ensure data accuracy.

• Experience with customer data platforms (CDPs) is a plus but not mandatory.

• Familiarity with deliverability tools is advantageous but not required.

🏝️ Benefits

• Remote-first culture.

• Competitive compensation.

• Flexible Paid Time Off policies, including Quarterly Self-Care Days (4 additional paid days off per year) and Volunteer Days.

• Parental leave.

• Comprehensive health coverage, including for dependents.

• Support for home office setup.

• Complimentary LastPass Families account for up to 5 members.

• Continuous learning and development opportunities, including an annual learning stipend.

• Peer-to-peer recognition through Quantum Workplace.

• Employee Assistance Program for well-being support.

• Remote work stipend to accommodate your home office requirements.

• Options for Short-Term or Remote-Centric Work Arrangements for additional flexibility.