Campaign Manager, Software Marketing

This is a fully remote position, open to applicants in Maine.

📋 Description

• Strategize and execute multi-channel campaigns aimed at acquiring new customers for IDEXX Veterinary Software while also engaging existing clients.

• Act as the primary contact for each campaign from the briefing stage through to execution and performance measurement.

• Transform acquisition and engagement objectives into detailed campaign plans that outline target audiences, messaging, channels, timelines, and metrics for success.

• Oversee deliverables, timelines, budget management, and escalation of risks.

• Collaborate with paid media agencies, freelancers, creative firms, and internal marketing teams.

• Facilitate the development of landing pages, emails, advertisements, guides, and webinars.

• Manage the setup and execution of email campaigns in HubSpot.

• Assist in campaigns focused on acquisition, onboarding, cross-selling, and customer retention.

• Monitor campaign performance, provide reports on results, and suggest modifications to targeting, messaging, and channel strategies.

• Maintain campaign calendars, briefs, templates, and status updates efficiently.

• Work in conjunction with product marketing, demand generation, events, sales, and customer success teams.

⛳️ Requirements

• Over 5 years of experience in B2B marketing, particularly in managing multi-channel campaigns, preferably within a SaaS or technology environment.

• A bachelor's degree in Marketing, Business, Communications, or a related discipline, or a comparable mix of education and professional experience.

• Proven experience in supporting campaigns across paid media, email, web, and content platforms.

• Background in collaborating with external agencies and freelancers, including drafting briefs and ensuring projects remain on schedule and within budget.

• Practical knowledge of HubSpot.

• Understanding of campaign performance metrics such as leads, MQLs, SQLs, conversion rates, and cost per lead.

• Excellent project management and organizational capabilities.

• Strong writing skills coupled with sound editorial judgment.

• Ability to work autonomously and make informed decisions within established guidelines.

• Comfort with shifting between strategic planning and hands-on execution.

• Experience in veterinary, healthcare, or practice management software is advantageous.

• Willingness to work during Eastern time hours for remote positions.

🏝️ Benefits

• Opportunity for an annual cash bonus.

• Health, Dental, and Vision benefits available from day one.

• 5% matching on 401k contributions.

• On-the-job training and opportunities for career advancement.

• Financial support for various needs.

• Pet insurance coverage.

• Access to mental health resources.

• Paid days off for volunteering.

• Participation in an employee stock program.

• Matching donations through the foundation.

• Comprehensive training programs offered.

• Competitive compensation package, including incentives and benefits.

• A positive and respectful work environment that embraces challenges and promotes learning and growth.