Director of SEO

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the vision, performance, and revenue outcomes of the SEO department focusing on both traditional organic search and AI search visibility.

• Safeguard and enhance net revenue retention.

• Increase revenue within the current SEO client base.

• Ensure that SEO services are top-tier, scalable, and defensible as the landscape shifts towards AI-driven discovery.

• Build, mentor, and hold a team of senior SEO professionals accountable.

• Supervise 4–6 direct reports while collaborating with executive stakeholders and senior client leaders.

• Report to the VP of Operations.

• Identify risks of churn and spearhead corrective measures.

• Own the strategy for expansion across the SEO client portfolio.

• Identify, forecast, and leverage revenue growth opportunities within existing accounts.

• Define and maintain the long-term vision for SEO and AI Search.

• Translate the vision into quarterly priorities, KPIs, and actionable plans.

• Evolve SEO offerings across technical SEO, content strategy, authority building, and AI search / LLM visibility.

• Cultivate senior relationships with CMOs, VPs of Marketing, and Revenue leaders.

• Provide counsel to clients regarding SEO performance in relation to pipeline, revenue, and business impact.

• Recruit, develop, and retain SEO leaders.

• Mentor high performers and address underperformance.

• Establish career paths, expectations, and accountability throughout the department.

• Oversee capacity planning and resource allocation.

• Manage departmental P&L forecasting, capacity planning, and prioritization.

• Set quality control and performance benchmarks.

• Utilize data to inform decisions, investments, and trade-offs.

⛳️ Requirements

• Over 7 years of SEO experience, including more than 3 years in B2B SaaS.

• More than 5 years of experience in leading teams, including senior-level managers or leads.

• Proven track record of leading SEO initiatives for complex, high-growth websites.

• Demonstrated success in driving both expansion revenue and retention.

• Extensive expertise in technical SEO, content strategy, and authority / link building.

• Strong working knowledge of AI search visibility, including Google AI Overviews, ChatGPT, Perplexity, and other LLM-driven discovery tools.

• Comprehensive understanding of pipeline, attribution, and revenue reporting.

• Proficient with GA4, Google Search Console, and CRM data.

• Experience collaborating with Sales, RevOps, Content, and Marketing leadership.

• Experience operating in a fully remote, globally distributed environment.

• Ability to think strategically in terms of revenue, retention, and business outcomes.

• Capability to make challenging personnel decisions.

• Ability to balance a strategic vision with effective operational execution.

• Proven ability to build trust quickly with executive clients and team members.

• High standards for personal and team performance.

🏝️ Benefits

• Competitive base salary plus quarterly performance bonuses.

• 5 weeks of paid time off.

• Flexible remote work with a 4-hour overlap with Americas time zones.

• Comprehensive health benefits for Canadian residents.

• Regular in-person team meetings and an annual retreat.

• Weekly one-on-one coaching and opportunities for professional development.

• Direct client access and strategic autonomy.

• Work directly with clients, eliminating the need for account managers.