SEO Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Take ownership of and enhance the SEO strategy for the client's online assets and digital initiatives, ensuring alignment with business and marketing objectives.

• Perform keyword research, analyze search intent, and conduct competitive benchmarking.

• Execute audits on technical and content SEO, developing prioritized actionable roadmaps.

• Monitor organic performance, rankings, and visibility; suggest data-driven modifications.

• Integrate search insights into content and campaign planning, providing guidance to content and copywriting teams.

• Collaborate with developers and technical leads on site architecture, indexation, crawlability, structured data, and page performance.

• Specify on-page requirements, including metadata, heading structure, internal linking, URL structure, and canonicalization.

• Safeguard organic performance during migrations, redesigns, and platform launches.

• Verify implementations post-release and resolve issues impacting visibility.

• Create and manage SEO reports and dashboards; communicate performance, insights, and recommendations to client stakeholders.

• Contribute to the development of SEO standards and playbooks, mentoring colleagues along the way.

• Engage in Agile ceremonies, planning sessions, and cross-functional reviews.

• Manage SEO comprehensively in a client-facing delivery role, from audit and strategy to implementation support and performance reporting.

⛳️ Requirements

• A minimum of five years in SEO, organic growth, or digital marketing, demonstrating hands-on leadership in strategy and execution.

• Strong expertise in technical SEO, encompassing crawlability, indexation, site architecture, structured data, and page performance.

• Proven background in keyword research, search intent analysis, and content optimization.

• Ability to translate data into clear, prioritized recommendations and articulate the rationale behind them.

• Experience in executing SEO recommendations in collaboration with developers, designers, and content teams.

• Proven ability to present results and recommendations to stakeholders in a client-facing or agency context.

• Expert knowledge of Google Search Console and Semrush, along with familiarity with SERP tracking and competitive intelligence tools.

• Experience with a component-based web content management system and publishing workflows.

• Proficiency in Adobe Experience Manager is a significant advantage.

• Working knowledge of Google Analytics and Adobe Analytics, with the ability to define and track organic performance metrics.

• An informed perspective on AI and LLM advancements in search, including AEO and generative search optimization.

• Proficient in business-level English.

🏝️ Benefits

• Competitive USD salary.

• 100% remote work; the flexibility to work from anywhere, with access to coworking spaces across LATAM.

• Paid time off and national holidays in accordance with local regulations, with full pay.

• Sick leave.

• Annual credit for work-life balance perks.

• Team-building events, coffee breaks, tech talks, and after-work social gatherings.

• Birthday leave.

• Wellness check-ins and support for professional development.

• Flexible work model emphasizing impact and work-life balance.

• Autonomy, open communication, and a supportive remote community across LATAM.